Bye, "DG compatible" - the world wasn't ready for you.

Behind the scenes

New singles exchange cancelled after fierce protests

2.4.2019

Translation: machine translated

On 1 April, we launched our "DG compatible" singles exchange. Contrary to our expectations, it has not only been met with enthusiasm.

It was with great pride that we launched our new "DG compatible" singles exchange on 1 April.

Behind the scenes
Digitec Galaxus launches "DG compatible" singles exchange
by Aurel Stevens

After just one day of operation, we are unfortunately already cancelling the singles exchange. We weren't prepared for such a shitstorm. In the interests of transparency, here are some of the reasons why users have cancelled.

Already have a woman

Kevin

Company order account

Anita

Already married. Bad that this is automatically activated and can only be deactivated with justification.

Luca

My wife doesn't have her own account and we order everything together. the suggestions would only get me into trouble anyway.

Willy

Not looking

Laura

I'm happily taken.

Christoph

Not

stock market" ready. Signing off :-)"Rolf

Not interested

David

Already engaged ;)

Benjamin

Because I don't want to be networked or propositioned when I shop. I just want to shop in peace.

Natascha

my wife would kill me, please don't!!!

Ismael

unnecessary and a waste of resources!!!!!!!!!!!!!!!!!! negative development and for me this shop is losing credibility in both data security and attractiveness

Gian

I'm married!

Laurent

No one can replace my beloved Kirino body pillow girlfriend! NOBODY!

Cyrill

I haven't received any suggestions yet😢 4everalone

Maurus

As a computer science student specialising in data engineering, I am of course very happy about this service and basically very convinced of the method. However, as I have exams coming up again in the near future, I'm not ready for a relationship at the moment. Could you deactivate the service for me until after the semester exams, after that I am basically open to your services again.

Tobias

I live by the motto opposites attract. That's why the algorithm doesn't work. Either you switch on your partner search -> the other person just buys junk or you switch off the service for me. Besides, I already have a partner who would like more flowers than electronics at home. :)

Tim

Nice April Fool's joke.... I believed it until then, that you don't have to explicitly register for it, but explicitly unsubscribe. Or do you want to take the risk of scaring away happily married customers by offering them unsolicited partner suggestions? But the idea is really cool ;-)

Frank

Thank you very much for all the feedback - we can only grow as a company thanks to customer feedback like this.

Header image: Bye, "DG compatible" - the world wasn't ready for you.

50 people like this article

Aurel Stevens

Chief Editor

aurel.stevens@digitecgalaxus.ch

I'm the master tamer at the flea circus that is the editorial team, a nine-to-five writer and 24/7 dad. Technology, computers and hi-fi make me tick. On top of that, I’m a rain-or-shine cyclist and generally in a good mood.

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