New own-brand products again. Great.
22.5.2026
Translation: machine translated
Chopping boards, cutlery set and organiser for the wardrobe. Yeah. So these are the new products from our own Galaxus brand. "Do you have any ideas on how to present them in a cool way?" my colleague asked me.
No, I didn't. I mean, what kind of line-up is that? It's like someone nominating a curling team - with Lionel Messi, Marco Odermatt and LeBron James in it. I wouldn't have any idea how that would make a good story either.
I also don't want to do another interview like I did with the T-shirt. And calculate how much Galaxus earns from a wooden chopping board ... that was exciting with the Galaxus pants ...
Today I'm just working to rule. No matter how much the own-brand team celebrates the three new arrivals internally. I'll just write a few short paragraphs about the products in the shop today. And of course the link to the products, which you can then click on and please add lots of them to your cart. Thank you
Wood for the kitchen
The new Galaxus wooden chopping board will delight anyone who doesn't want to destroy their expensive knives on overpriced titanium boards that are hyped on social media. Our chopping board is made from FSC-certified ash wood by a company in Ukraine. It measures 37 x 27 centimetres and is two centimetres high, it can be used on both sides and one side has a juice groove. The private label team added the adjectives «high-quality» and «generously» to the information. I have deleted them. I'm not advertising here, I'm providing information.
No, the second product for the kitchen is not a chessboard, but a chopping block. Ash end grain (also FSC-certified) is used here, which makes the surface particularly hard-wearing. The work surface measures 40 by 28 centimetres. The board is four centimetres thick. You can slice, chop and fillet on it. The rubber feet on the underside ensure that the chopping block stays in place.
Metal for the drawer
Didn't inherit any silver cutlery from Grandma? Or have you inherited one but find the daily washing up by hand and subsequent polishing tedious? Then the Galaxus cutlery set with 30 pieces is the alternative for you. You get six cake forks, six coffee spoons, six large and six small forks, six spoons and six knives. All made from 18/10 stainless steel, so you can put them all in the dishwasher.
And here's the list of advertising adjectives I've crossed off: high-quality, timelessly elegant, durable. That's either subjective or will remain to be seen once the cutlery has done its first hundred rounds in the dishwasher.
Fabric box for tidiness
Fans of Marie Kondo can now scream with delight. Because they are here: the «textile organiser» from Galaxus. These are three boxes of the same size, 28 x 28 centimetres in size and 13 centimetres high. That's a good choice, I have to give the private label team that much. Because wardrobes are usually 60 centimetres deep. And so two of the boxes fit behind each other on a shelf or in a drawer.
If you haven't read Marie Kondo and are still wondering why a wardrobe, which is just one big box, should have another box in it - it does: For example, you can sort different types of socks into individual boxes. Or pants. Or T-shirts, nicely rolled up of course. That was the thing - about ten years ago.
P.S.: The fabric of the «textile organiser» looks a little too pink in the product photos. In reality, it's more of a beige colour. It's actually quite pretty. ... Oops, I slipped an advertising adjective into the text at the end of all things.
Martin Jungfer
Head of Content
Martin.Jungfer@digitecgalaxus.chJournalist since 1997. Stopovers in Franconia (or the Franken region), Lake Constance, Obwalden, Nidwalden and Zurich. Father since 2014. Expert in editorial organisation and motivation. Focus on sustainability, home office tools, beautiful things for the home, creative toys and sports equipment.
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