Babyliss
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New arrival: Hair styling tools from Babyliss

Stephan Lamprecht
17.11.2025
Translation: machine translated

The hot air brush and automatic curling iron from Babyliss promise effortless hair styling with innovative technology.

A small revolution began in a Parisian hairdressing salon in 1961: hairdressers René Lelièvre and Roger Lemoine developed the world's first electric curling iron, and Babyliss is still the common name for these appliances in France today.

The brand is expanding its range with two new appliances designed to simplify hair styling at home. The hot air brush «Air Power Smooth» straightens your hair and is designed to add shine. The «Style Secret Air» is a curling iron that automatically creates curls and waves.

Warm air brush with adaptive airflow

The hot air brush combines a hairdryer and straightener. The special feature of the appliance is that the airflow technology automatically recognises how you hold the brush and adjusts the airflow accordingly.

The appliance offers three speed and four temperature settings that you can combine. For sensitive hair, there is an «ultra-care mode» that automatically switches between warm and cool air.

According to Babyliss, the combination of ceramic plates and anti-static silicone bristles ensures even heat distribution, while an ionic system reduces frizz and flyaway hair. The brush employees with 1000 watts of power. The air filter integrated in the handle is magnetically attached. You can therefore quickly remove it for cleaning.

Curls at the touch of a button with the «Style Secret Air»

The curling iron uses the so-called auto-curl technology. It automatically pulls in the strand of hair and wraps it around a ceramic cylinder. This mechanism requires a little more space, which is why the appliance is bulkier than classic curling irons. To use the appliance, the manufacturer recommends combing the hair thoroughly first. Then proceed strand by strand.

BaByliss Style Secret Air
Curling irons
−16%
CHF114.– was CHF135.90

BaByliss Style Secret Air

Although Babyliss does not explicitly mention it, the physical principle is simple: the thinner the strand of hair, the more defined the curl, as the warm air encounters less volume. The wand employees at temperatures between 175 and 200 degrees. An airflow is used to reduce the heat effect.

For different looks, you can combine four temperature and airflow settings, four exposure times and three directions of rotation (left, right, alternating). The appliance is designed to cover everything from defined ringlets to soft beach waves and subtle curves at the ends.

Header image: Babyliss

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Hamburg local, bookworm, and ice hockey fan. Dad and granddad. Constantly tinkering around with my smart home setup. I love DIY, the outdoors, fashion, and cosmetics.


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