News + Trends

Lyst report: These are the 3 most popular products of the past months

1.8.2024

Translation: machine translated

The global fashion search engine Lyst has done it again: its new quarterly report is here. Which brands were the most successful in Q2 2024 - and do we actually have some of the most popular products in the shop?

"With around 200 million shoppers per year and the largest data set in the fashion industry, Lyst is a unique source of global fashion information." This is how the platform modestly describes itself. And it is precisely this information that Lyst uses to publish a quarterly report: What were the "Hottest Brands" in the past few months, which were the "Hottest Products"?

While the top 20 most searched brands are neither surprising nor particularly down-to-earth - the charts include Miu Miu, Prada and Bottega Veneta, for example - the most popular products are usable and affordable.

Place 3: "Tabby Bag" from Coach

The small shoulder bag from New York label Coach is already considered a design classic with its simple design and discreet C-buckle. Whether in black, white, taupe, quilted or smooth - if you invest in your favourite version of the "Tabby Bag", you have a good investment in your hand.

Handbag

Coach Mini Bag TABBY 20

Place 2: "SL72 OG" from Adidas

My fashion colleague Stephanie had already predicted it: "Samba" and "Gazelle" will be followed by a new hype shoe from Adidas, the "SL72 OG". Just like its predecessor models, it is sold out almost everywhere. Unfortunately, this is currently the case here too. Replenishment will come at some point. So it's worth keeping an eye on it.

Sneakers

adidas SL 72 OG

38 2/3

Place 1: "Cloudtilt Loewe II" from Loewe × On

The wave of success of the Spanish brand Loewe continues to gather momentum. It secured first place in the Lyst Brand Ranking, with its collaboration with the Swiss sneaker professionals from On Running also landing in pole position in the products category. Although we don't have the original "Cloudtilt Loewe II" in our range, we do have its twin brother, the "Cloudrunner". [[product:32815610]]

Header image: Adidas

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