Lindt brings Dubai chocolate to Switzerland after all
6.11.2024
Translation: machine translated
After initial denials, Lindt & Sprüngli will soon be selling the hyped Dubai chocolate in Switzerland after all. This is what we know about the limited edition version.
"There are no plans to launch the Dubai chocolate in Switzerland," said Lindt & Sprüngli recently. The Swiss chocolate giant was only planning to sell its own version of the trendy chocolate from the Arab emirate in Germany. The outrage among connoisseurs was huge.
Now Lindt seems to have given in to the pressure. From mid-November (shortly after the German launch on 9 November), a limited number will be available in selected Swiss Lindt shops. A clever PR tactic - for a trendy chocolate that comes at a price
How Lindt justifies the price
As usual, you have to dig deep into your pockets not only for the original from Dubai-based company Fix Dessert Chocolatier, but also for copycat products. In our shop, a 200-gram bar (origin: Turkey) currently costs over 22 francs. Lindt announces: "A 150-gramme bar will be on sale for 14.95 francs" - and justifies the high price by saying that the chocolate is 100 per cent handmade, packaged and numbered.
The pistachios also play a role. The price of the nuts is currently soaring. This is partly because the harvest in the important export state of the USA was meagre. The most important part of Dubai chocolate, of all things, is therefore in short supply.
A comparison with other Dubai chocolates
In the Lindt version, 24 per cent of the filling is made from the brand's nuts. This is a massively higher proportion of pistachios than, for example, the Lindor chocolate bar with pistachios from Lindt (1.5 per cent). However, it is still rather low for Dubai chocolates. The version in our shop contains 35 per cent pistachios. Nevertheless, my product test was not very positive.
Let's hope that Lindt does better. After all, the chocolate coating appears to be thinner in the first press photos. Will it come close to the original and trigger the much-vaunted flavour explosion? We'll see - or rather taste it.
Will you try the Dubai chocolate from Lindt? Or do you find the luxurious sweet just as unappealing as I do? Tell us in a comment.
Header image: Lindt & Sprüngli
Darina Schweizer
Senior Editor
Darina.Schweizer@digitecgalaxus.chI like anything that has four legs or roots. The books I enjoy let me peer into the abyss of the human psyche. Unlike those wretched mountains that are forever blocking the view – especially of the sea. Lighthouses are a great place for getting some fresh air too, you know?
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