Opinion

Kale, quinoa and other food trends of the decade

Simon Balissat
31.12.2019
Translation: machine translated

If you had been talking about a street food festival in 2009, I would have thought you were eating off the street. An exotic woman's name would have come to mind for "Kale" and designer drugs for "Keto". Let me show you the ten biggest food trends of the last decade.

I'm not a "everything used to be better" kind of person. When I remember 90s junk food, I'm very glad we've left that behind us. I prefer frozen yoghurt to Viennetta ice cream cake. The last decade has produced some really great food trends, but also some really bad ones.

"Kale" (or simply kale)

In the 2000s, it was rocket that took off thanks to its melodious Italian name. In this decade, it was kale (kale in Germany) that enchanted the health-conscious as 'kale'. I really like the cabbage vegetable, but my favourite North German version is "Grünkohl mit Pinkel"
.

Kale and spelt.
Kale and spelt.

Quinoa

While kale grows wonderfully in our latitudes, quinoa is particularly widespread in the Andes. I don't really have an opinion on quinoa, except that I find the word "quinoa" funny. So I'll give you a few facts.

In Europe, the Mayan grain was a niche product until recently. Official customs statistics on quinoa in Switzerland have only been available since 2012. The majority of imported quinoa comes from South America, which has a negative impact on the environment. Most products also lack a Fairtrade seal. Swiss farmers have not missed out on the trend; Migros already sells Swiss quinoa. The Mahler products in our shop are all organic and Fairtrade.

Mahler & Co. Organic Quinoa white completely gluten-free (500 g)
Legumes + Cereal grains
Quantity discount
CHF8.– per piece for 3 units CHF17.80/1kg

Mahler & Co. Organic Quinoa white completely gluten-free

500 g

Mahler & Co. Organic Quinoa tricolore gluten free (350 g)
Legumes + Cereal grains
Quantity discount
CHF7.15 per piece for 3 units CHF22.57/1kg

Mahler & Co. Organic Quinoa tricolore gluten free

350 g

Mahler & Co. Organic Quinoa white completely gluten-free (1000 g)
Legumes + Cereal grains
Quantity discount
CHF13.20 per piece for 2 units CHF13.90/1kg

Mahler & Co. Organic Quinoa white completely gluten-free

1000 g

Mahler & Co. Organic Quinoa white completely gluten-free (500 g)
Quantity discount
CHF8.– per piece for 3 units CHF17.80/1kg

Mahler & Co. Organic Quinoa white completely gluten-free

Mahler & Co. Organic Quinoa tricolore gluten free (350 g)
Quantity discount
CHF7.15 per piece for 3 units CHF22.57/1kg

Mahler & Co. Organic Quinoa tricolore gluten free

Mahler & Co. Organic Quinoa white completely gluten-free (1000 g)
Quantity discount
CHF13.20 per piece for 2 units CHF13.90/1kg

Mahler & Co. Organic Quinoa white completely gluten-free

Street food festivals

The concept of street food was actually foreign to the Swiss population. My idea of street food was dingy güggeli and bratwurst stands by the roadside. Today, there is a street food festival with exotic specialities in every town. Most of them are not really good, but far too expensive. Just because the stalls are now called "trucks" and have been painted by hand (sorry, styled in "hand lettering") doesn't mean I'm suddenly paying 40 centimes for a Güggeli.

These people will soon have money taken out of their pockets. A food truck somewhere in Germany.
These people will soon have money taken out of their pockets. A food truck somewhere in Germany.

Edible gold

With reports such as "The most expensive hot dog in the world" or "Is this burger really worth 300 euros?", German private television stations wanted to wrap viewers around their fingers. In most cases, the overpriced fast food was covered in gold leaf to justify the price. This doesn't article the flavour at all. This trend died when footballer Frank Ribéry had a gigantic piece of meat wrapped in gold leaf at the meme-worthy Salt Bae chef in Dubai. Thankfully.

Meat substitute meat

The meat-free meat trend is really taking off. The substitute is intended for meat eaters with a guilty conscience and I am thrilled. A Swiss start-up is at the forefront. More of this in the next decade, please! [[marketingpage:11306]]

Keto (low carb, high fat)

What sounds like a new trendy drug is actually a diet with lots of fat and protein and few carbohydrates. Like every diet trend, keto is controversial. Above all, however, the trend has led to the most absurd drink of the last decade: the "Bulletproof Coffee". This is a coffee with butter.

Cronuts

The "cronut" was not keto at all: a mixture of croissant and donut, i.e. deep-fried puff pastry rings. I haven't tried them, but they sound great. The official recipe from the inventor is now out and it takes three days to make the dough rings at home. Have fun...

Craft beer

There are over 1,000 breweries in Switzerland and that makes my heart beat faster. There used to be a few big ones, but now there are lots of small ones. My fear is that they'll get bogged down in chocolate-banana-beer specialities. I'm a very simple connoisseur, so simple, honest beer is enough for me. Just like the guys from the Oerlikon brewery do.

  • Background information

    Four dream of beer: at this micro-brewery in Oerlikon, everything is done by hand

    by Simon Balissat

Ramen

Sushi was the "Japanese" of the 2000s, ramen is the "Japanese" of the 2010s. Fortunately, I no longer have to explain to anyone that it doesn't contain cream, but noodles. The soup, which originally comes from China, is available for meat lovers and vegans alike. There's something for everyone. No ramen, no life!

Ramen is finally socially acceptable here too. Old Japanese man in a ramen bar.
Ramen is finally socially acceptable here too. Old Japanese man in a ramen bar.

Instant ramen burger

This is the flipside of the ramen hype. In the mid-1910s, a New Yorker replaced the bread in his burger with instant noodles. No joke. He lightly fried the noodles and the dubious trend was born. This culinary offence was all the rage. Fortunately, that's all forgotten today.

The ramen burger. It really existed.
The ramen burger. It really existed.

A great decade overall. As a foodie, I'm already looking forward to the 20s!

What trends have I forgotten? What don't you like about my opinion? Let me know in the comments.

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When I flew the family nest over 15 years ago, I suddenly had to cook for myself. But it wasn’t long until this necessity became a virtue. Today, rattling those pots and pans is a fundamental part of my life. I’m a true foodie and devour everything from junk food to star-awarded cuisine. Literally. I eat way too fast. 


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