Behind the scenes
Who chooses the images for a product?
by Nathan Munzinger
«In times of Instagram, photographs are more important than ever»
10.1.2020
Translation: Jessica Johnson-Ferguson
Pictures: Thomas Kunz
Digitec Galaxus photographer Thomas Kunz is exhibiting a selection of his work for the first time at photoSchweiz – one of Europe’s most renowned photo exhibitions. On display are ten expressive photos taken during reports for our online magazine.
Your pictures are being shown at Photo Switzerland – congratulations!
Thanks! I’m excited about it. But I’m even more excited about seeing other photographers’ work.
Exhibitions still seem to be relevant, even in times of Instagram.
Definitely. After all, the exhibition attracts 30,000 visitors. So there is clearly an interest in photography – also in its printed form. I mainly see my own pictures online. But frankly, a picture printed on Hahnemuhle Photo Rag 308 gsm is something else.
They say a picture's worth a thousand words. Would you agree?
I thought today was more about «consume 100 pictures a minute». In any case, whether they’re printed or digital, one thing’s for sure: people are moved by photos.
Discover the stories here:
Want to see the photos for real? Check out the exhibition:
**Photo Switzerland
10 to 14 January 2020
Opening hours: 11 a.m. to 8 p.m.
Halle 622 & Stage One | Zurich-Oerlikon
Rico Schüpbach
Public Relations Manager
rico.schuepbach@digitecgalaxus.chI'm passionate about my job as a PR story writer. I've always been fascinated by advertising, magazines and media products of all kinds – from trashy Britney to highly intellectual Judith Butler. When I'm not at work, I enjoy spending time sharpening my critical view of society and deconstructing clichés. Nothing's more unneccessary to me than falling back into outdated role models again and again.
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