Spotted in the wild: the Nike Shox MR4 × Martine Rose
There are items of clothing, shoes and accessories that are characterised above all by being on sale. In Copenhagen, I spotted one of these in its natural habitat.
It's not just people camping outside concerts to get the best possible spot with a clear view of the musical crush. There are also endless queues outside shops to get their hands on the product of desire from the latest drop. A raffle, a strictly limited online prize draw, may even be your only chance to get your hands on the coveted item. If you're unlucky, you'll come away empty-handed despite your best efforts.
This may have been the case for the majority of people who were keen on the second collaboration between British-Jamaican designer Martine Rose and sports giant Nike. Back in 2022, for the UEFA Women's Euro, the team launched a version of the Shox MR4, which represented the symbiosis between a classic black suit shoe and fast-paced football footwear. This year, the collaboration went one step further: Rose and Nike jointly kitted out the US women's national football team for the World Cup.
Source: Instagram @martine_rose
Source: Instagram @martine_rose
Part of the collection? Two new, colourful versions of the Nike Shox MR4 × Martine Rose. This time, colour gradients in Scuba Blue and Safety Orange run across the hybrid shoes made of synthetic leather. Their angular toe, the four columns in the heel area and the mules silhouette continue to ensure guaranteed recognition value.
A design for the brave, for collectors - and exclusively for those who have managed to get their hands on a pair. Because since their drop on 25 July, the shoes have been one thing above all: sold out. An urban social media myth that I previously only knew from my flickering smartphone screen. Until I actually came across them during my visit to Copenhagen Fashion Week.
Source: Spotlight
Even casually styled with Bermuda shorts and a down waistcoat, the rarities immediately caught my eye. I was practically standing in the front row at the concert, making eye contact with my crush. My conclusion? A little envy, a little disillusionment. If you're an absolute sneakerhead, you can lose your heart to the colourful Shox MR4, I'm sure of it. Personally, the Safety Orange is a little too outlandish for me and I will continue to look out for the original black and red model. But you guessed it - it's sold out almost everywhere.
Camping? Raffle? Travelling the world? How far would you go for the object of your desire? Tell me in the comments.
Cover photo: Nike
Always in the mood for good hits, great trips and clinking drinks.