I can never get enough of trainers
6.11.2020
Translation: machine translated
There are two things I can't resist: expensive perfumes and trainers. Adidas and Run-DMC are responsible for my lavish use of trainers.
I am polytoxic. I guess that's what they call it in professional circles. Addicted to various substances or, in my case, products. In addition to trainers, I'm also addicted to expensive perfumes. How did it come to this? In short, Calvin Klein is to blame for my addiction to fine fragrances. A family business from Herzogenaurach, a hip-hop trio from Queens and a music video
That was in the mid-80s. There was actually music on MTV, short for Music Television. No reality TV rubbish like today. Then came Yo! MTV Rap with the legendary host Fab 5 Freddy. And I bought my first Superstar from Adidas. A bit of street credibility for 100 quid. Or how much the shoes cost back then. That's how it all began. It continued with the Nike Cortez and finally it was Converse's turn with the Chuck. Three shoes, three style icons. Compared to running shoes, none of them were really comfortable. No matter. The main thing was style. And what was right for Run-DMC could only be cheap for me.
Speaking of running shoes: for many years, I turned my nose up at them. Firstly, I thought their design was ugly, secondly, none of my role models wore them and thirdly, I didn't jog. However, I was never a purist who displayed my shoes in their original packaging as a collector's item on a shoe rack. I always wore my trainers.
From Asics to On: the nuts and bolts of running shoes
In the new millennium, I quit another addiction: smoking. And started a new one: Sweets. In no time at all, I had ten kilos more on my ribs. That was a problem. The solution? Jogging. And in no time at all, my collection of trainers was expanded to include the first running shoes I had once spurned. First Asics, then Mizuno and finally I fell for the Swiss brand On. On On, so to speak.
And so today there are dozens of sneakers and running shoes piled up in a colourful mix in my flat, with no end in sight. I now feel so comfortable in jogging shoes that I'm almost exclusively out and about in them.
Dozens of shoes and a guilty conscience
Do I need all these trainers? Of course not. One pair for summer and one pair for winter would be enough. Do I enjoy all these trainers? Hell yes! And what about the guilty conscience about poor working conditions in Asian sweatshops and plastic waste in the world's oceans? Yes, I have that. And I try to justify my addiction to trainers by saying that I don't drive, for example. Or that I have boarded an aeroplane exactly three times in the last twelve years. CO2 compensation à la Bardelli, so to speak.
And then I recently stumbled across the vegan version of the Superstar, which Adidas claims is sustainably produced using recycled materials. And became weak. Once again, the desire for trainers was stronger than reason.
Patrick Bardelli
Senior Editor
Patrick.Bardelli@digitecgalaxus.chFrom radio journalist to product tester and storyteller, jogger to gravel bike novice and fitness enthusiast with barbells and dumbbells. I'm excited to see where the journey'll take me next.
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