News + Trends

Goodbye baguette, hello croissant: arched bags conquer the fashion world

6.9.2022

Translation: machine translated

The baguette bag by Fendi is practically part of the cast of the cult series "Sex and the City" - and is thus an integral part of the fashion world. Currently, however, bags in the shape of another French pastry are setting the tone.

What do croissants and crescents have in common? They are curved - and give shape and title to the It-bags of the moment. A crescent-shaped bag is currently dangling from almost every fashion-conscious arm, and it would take at least four hands to list popular designer models named after croissants or satellites. Evaluations by luxury second-hand platform The RealReal show that demand for crescent-shaped bags is up 40 per cent compared to last year.

Last winter I too fell for the rounded "Swipe" bag by Parisian brand Coperni, a few weeks later I snapped it up in a sale - and I still love it dearly. The curved, sculptural silhouette is playful yet elegant. It adds that certain something to minimalist outfits without pushing itself to the forefront.

It wasn't a celestial body that inspired the three-quarter moon shape of this bag, but the toggle switch of the iOS operating system.

The round handle fits like a glove around my shoulder. — It wasn't a celestial body that inspired the three-quarter moon shape of this bag, but the toggle switch of the iOS operating system.

After its 2019 release, the "Swipe" became one of the first "it" bags of the new decade - along with other crescent-shaped examples. Among them the "Moon" by Staud, which quickly captured the hearts of fashion fans with its eye-catching shape and relatively affordable price. Not to forget the "Jodie" by Bottega Veneta, a braided half-moon with a knotted handle and for several seasons the it-bag par excellence.

The best noughties comeback yet

But the way for the buzzy trend was paved much earlier - namely, you've probably guessed it already, in the noughties. But for once, I'm glad that era is just catching up with us fashion-wise. By hunting down vintage models from the 2000s, fans of the Y2K aesthetic catapulted forgotten crescent-shaped styles, such as Fendi's "Croissant" or Dior's "Half Moon", to the fashion front of the present. Clever design minds noticed this development early on. Demna Gvasalia, creative director of Balenciaga, reinterpreted the fashion house's "City" bag launched in 2001 - and with huge success: the half-round "Le Cagole" is currently one of the most sought-after bags.
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Louis Vuitton creative director Nicolas Ghesquière is now delivering the next nostalgic It bag. His "Loop" is a nod to a coveted noughties collector's item from the brand: the "Croissant" bag. Yes, another croissant, I know. There is now a little more variety in the naming - but not only there. Today's portable baked goods and celestial bodies are available in countless colours, shapes and materials. We also have a rich selection.

These are my five favourites: