From Beyoncé to Ken, from London to New York: the cowboy hat is back
27.2.2024
Translation: machine translated
Can you already see it approaching, the foaming country monster wave? Sorry, but then you've got tomatoes on your eyes. Because the signs are that clear
Maybe you're old enough to remember Madonna's mega-hit "Don't Tell Me". With the accompanying video and her tour outfits, the Queen of Pop kicked off a real cowboy hat hype back then (aka in the fashionably celebrated era of the early 2000s). Anyone who was anyone left the house wearing a hat was considered cool. Since then, Madonna has reinvented herself many times over and hats have slowly but surely retreated from the mainstream into their native niche: the world of country music.
This is where none other than pop and R'n'B icon Beyoncé has now - surprisingly but truly - set off and catapulted herself to the top of the Billboard Country Charts. Yep, her brand new song "Texas Hold'Em" landed at number one like a shot from a western revolver and made history. Firstly, because before Beyoncé, no black woman had ever achieved this success. Secondly, because this genre, it's hard to believe, is new territory for the 42-year-old. Which she is now conquering in style. She wore a cowboy hat at the Grammys at the beginning of February, a cowboy hat at New York Fashion Week around ten days later and a cowboy hat at pretty much every opportunity that presented itself.
Source: Instagram beyonce
Source: Instagram beyonce
Pharrell Williams, singer, songwriter, producer and most recently Men's Creative Director at Louis Vuitton, also sensed the approaching country trend. For the label's autumn/winter 24 show, he dressed his models in wide belt buckles, bolo ties, western boots and, of course, cowboy hats. Fun fact: Beyoncé's Grammy look came from Williams' pen.
Source: Launchmetrics/Spotlight
Source: Launchmetrics/Spotlight
Long story short: the aforementioned headgear is dusting off its brim as we speak and getting ready for its second, radiant spring. After the 2023 cinema success of "Barbie" and Ken's now legendary cowboy costume, there was already a lot of warm love for the forgotten accessory. If you look around the streets of Paris, London, Milan and New York during Fashion Week, you'll see it again and again. And again. And again.
Source: Launchmetrics/Spotlight
What can we say, the country world and pop culture are a match made in heaven. Like any well-functioning duo, they just need a little time to themselves from time to time. Only to come back stronger (and trendier) than ever before.
Are you ready for the comeback? Then howdy, partner:
Titelfoto: Launchmetrics/Spotlight
Laura Scholz
Senior Editor
Laura.Scholz@digitecgalaxus.chAlways in the mood for good hits, great trips and clinking drinks.
Fashion
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