Opinion
The artifice of art: how AI is shaking up the art market
by Michelle Brändle
Firefly: Adobe is working on AI models for its own programmes
22.3.2023
Translation: machine translated
Adobe is jumping on the AI bandwagon and is working on its own tools. The model family called Firefly is to be integrated into Adobe programmes at a later date. So far, two tools are available as beta versions, one for image generation and one for lettering.
Adobe communicates openly about the data on which the models are trained. With other image generation tools, the sources of the data were often not communicated transparently and were sometimes questionable, which is why they were often criticised. I also summarised this comprehensive topic in an earlier report.
According to Adobe, the integrated data is either not protected by copyright, explicitly licensed for training or already included in its own stock library. The database is therefore limited. The tools cannot indiscriminately access the intellectual property of artists. Adobe is also planning to pay artists if they contribute training data. This will only happen at a later date.
Adobe is also planning a Photoshop function that will allow artists to train the AI system on their own employees. This will allow the tool to help artists create content in their own style. However, there is a risk of misuse here. Someone could also use the style of another artist and clone the work. For this reason, a solution is being researched and the function will also be introduced at a later date.
Functional examples for the various programmes were also mentioned. Illustrator should offer the option of generating a vectorised version from a hand-drawn sketch. The creation of colouring pictures will be available for Photoshop and Premiere will adjust the colour of image elements at the touch of a button. How exactly this will all look is still being planned.
The first two tools from Adobe are now available as beta versions. You don't need to have an Adobe Cloud subscription to use them. However, the number of people who can take part in the beta is limited. You can register with your name and email address and describe the reasons why you would like to test the version.
Cover photo: Michelle Brändle
In my world, Super Mario chases Stormtroopers with a unicorn and Harley Quinn mixes cocktails for Eddie and Peter at the beach bar. Wherever I can live out my creativity, my fingers tingle. Or maybe it's because nothing flows through my veins but chocolate, glitter and coffee.
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