Are the Weird Girls a trend phenomenon?
- Guaranteed - and hopefully quickly a thing of the past.72%
- Finally, a timelessly creative way to express yourself fashionably.28%
The competition has ended.
Fashion words: Is the "Weird Girl Aesthetic" really as different as she wants to be?
13.1.2023
Translation: machine translated
We've hardly been able to save ourselves from "-core" trends in recent years. Weird Girls have had enough and are creating their very own aesthetic.
If you prefer to wear completely average, unremarkable clothing, you belong in the drawer labelled "normcore". If, on the other hand, you prefer functional pieces that will not only help you survive in everyday life but also on your next mountain hike, you are clearly a "Gorpcore". Pink and millennial pink make you happy in terms of textiles? Hello "Barbiecore". Whichever way you look at it, or dress and present yourself - the fashion world has a label for you. That creates security and clarity. But also standardised looks and boredom.
"No thanks", think the young and wild out there and counteract this with their own drawer movement. Platforms such as TikTok, Instagram and Pinterest were flooded with the hashtag "Weird Girl Aesthetic" in 2022. And, what can I say, 2023 is still dominated by the colourful mix of everything that (doesn't) please.
What is the "Weird Girl Aesthetic"?
The only rule is: there is no rule. Weird girls are not only allowed, indeed encouraged, to mix all colours, materials, cuts, patterns, styles and designers, but also eras. A little Y2K, an idea of the 80s and a pinch of the best of today. This non-recipe results in looks that don't want to be looks, don't follow any hype and certainly aren't perceived as beautiful by everyone.
The eclectic mishmash has even arrived on the catwalks. Some claim that it originated in Japan's famous Harajuku neighbourhood. Clara Perlmutter, on the other hand, who was one of the first to be celebrated, liked and shared on TikTok and Instagram under @tinyjewishgirl for her fuzzy looks, claims to have found her inspiration in "Sex and the City" episodes and old music videos.
Source: Instagram @irislaw
Source: Instagram @tinyjewishgirl
Whether it's the Japanese or Carrie Bradshaw, in the end someone has copied something from somewhere. And found like-minded people who can identify with the aesthetic. It's about creativity and no longer being subject to current trends. The fact that this strategy has created its own, which is probably not particularly timeless, is a minor matter. And is hardly noticeable in all the confusion anyway. Right?
Laura Scholz
Senior Editor
Laura.Scholz@digitecgalaxus.chAlways in the mood for good hits, great trips and clinking drinks.
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