Opinion

Digitec Galaxus and French-speaking Switzerland: a match made in heaven

8.5.2019

Translation: machine translated

Le Temps and other media in Western Switzerland recently reported that Digitec Galaxus is growing faster in French-speaking Switzerland than in German-speaking Switzerland. As a French speaker, I'd like to take this opportunity to reflect a little on this spirit of good neighbourliness between German-speaking and French-speaking Switzerland.

Company news
Oh là là! Digitec Galaxus loves French-speaking Switzerland – and it’s mutual.
by Rico Schüpbach

Sometimes we'd like her to go home, like a certain Cornelia who'd banged her way through French-speaking Switzerland and whose dream we'd like her to go home to "Lucerne". "Cornelia? "It's not me saying it, it's our national comedy star.

Digitec Galaxus and French-speaking Switzerland, it seems, are a vigorous affair. Generally speaking, companies based in German-speaking Switzerland don't give a damn about their neighbour. But here at Digitec Galaxus, we've opted for a national approach and wanted to put the church back in the middle of the village. As a result, we're disappointed . And indeed, there are plenty of references on Digitec Galaxus. You might as well say that it doesn't take long to get bogged down in a monstrous assortment of furs, mobile phones, giroles, panosses - for those of you with a zest for life - wines and spirits - to wash down your gullet, but be careful you don't end up in Solothurn after all - and chisels - to make your day.me -, chisels - to blow out the old seventies bathroom tiles -, services - and in particular spoons to ruin your hot soup when it's one of those cramines outside -, feunes,... In short, all kinds of cheni, but not only.

What I want to say here is that, for a company that comes from the gravel crusher world, Digitec Galaxus enjoys great popularity in French-speaking Switzerland. I even think that other companies on the other side of the Sarine would do better to take inspiration from this model. Thank you, French-speaking Swiss, for your loyalty.

Happy day!

Opinion
Francophones, francophiles, we know where you come from
by Jean-François Arnaud

Le Temps is talking about us. Find the article here.

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Jean-François Arnaud

Translator

jean-francois.arnaud@digitecgalaxus.ch

Always in a good mood, nut and CrossFit junkie, cooking and baking freak – that's me in a nutshell. I'm also a design afficionado and stop at nothing except maybe at a plate of fennel.

Opinion

This is a subjective opinion of the editorial team. It doesn't necessarily reflect the position of the company.