Camping, comfort, casual - that was the OutDoor trade fair2017
27.6.2017
Translation: machine translated
From 19 to 21 June 2017, I visited the OutDoor trade fair in Friedrichshafen, one of the world's leading trade fairs in the outdoor industry, with our outdoor product managers. I brought the latest trends and my own personal highlights with me.
1st comeback for camping
Camping is back in fashion - and how! In line with the "slow tourism" trend, more and more people seem to prefer holidays in tents and in the great outdoors to hotels and holiday resorts. Accordingly, many of the stands and products on display at OutDoor were dedicated to the topic of camping.
In addition to the impressive tent city with countless models in various sizes and shapes, many exhibitors focussed on sleeping bags, trekking mats, camping furniture and tableware. Particularly unusual tents such as the models from Tentsile or the "Flying Tents" were big crowd-pullers. [[image:8052630]]
2. pure comfort
When it comes to the materials, technologies and shapes of many products, the motto is very clear: everything must become smaller, more comfortable and lighter. The Mammut brand, for example, dedicated its entire stand to the topic of "less weight" and is focussing on more lightness throughout the outdoor sector in 2018. Sea To Summit has also redesigned its daypack and is launching an absolute flyweight on the market weighing less than 70g. [[image:8053108]]
3. outdoor as a lifestyle
Another emerging trend is that the clear distinction between outdoor and leisure clothing or accessories is becoming increasingly blurred. For example, On's (trail) running shoes are also becoming increasingly popular as leisure shoes and impressed visitors to OutDoor with their cool colours and designs. The Fjällräven brand is also developing more and more into a lifestyle brand and appeared at the trade fair with backpacks that are absolutely suitable for everyday use. The same applies to the new outdoor backpacks from Black Diamond, with which you can cut a great figure on the hiking trail and in the city.
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Theresa Schieder
Leader Portfolio Development Do-It, Garden & Household
Theresa.Schieder@digitecgalaxus.ch