Opinion
Holy grail products recommended to me by beauty expert Natalie
by Anika Schulz
Beware of the mousse trap
7.5.2020
Translation: Eva Francis
No other beauty product gives me such a nostalgic feeling of shame as the Dream Matte Mousse Foundation by Maybelline. Why it’s still on the market today is a mystery to me.
I should have known. Maybelline's slogan was a trap. My teenage face that was staring back at me in the mirror day after day had nothing in common with the flawless Adriana Lima from the TV spot.
«Maybe she’s born with it. Maybe it’s Maybelline.»
In my youthful naivety, this is what I thought the slogan was actually telling me:
«You think Adriana is perfect? That's because she uses our product. After all, what are the chances that someone looks like this by nature? Exactly.»
As it turned out later, the chances were very good.
«She was most likely born with it. But hey, try Maybelline. Hope dies last.»
It died. Along with my hard-earned pocket money.
Fifty shades of orange
Social media channels are full of nostalgic memes about this classic beauty faux pas of the 2000s. Not only the finish was ridiculous, but also the choice of tones. At that time, I had a choice between orange and very orange.
Not so bad, you might think. After all, the beauty industry has advanced since then.
But the product is still on the market.
Need any more proof?
Today, the colour range in Switzerland includes six colours, while brands such as Fenty Beauty offer 50 shades.
One last chance
As a teenager, I thought application aids such as brushes and sponges were an unnecessary luxury. All I used were my fingers with glitter nail polish. While using your hands is often a good way to apply makeup, it doesn't work in this case. Against all intuition, mousse is shockingly dry, although it looks temptingly creamy at first sight. This time, I'm testing the foundation with my very favourite brush – and I'm disappointed again.
It’s a clear case: regardless of the tone, the texture of this mousse is the problem. It's just no good as a foundation. Why? In my opinion, there are two reasons for this:
2. The mousse will never cover pimples and redness sufficiently. That's because
a) you have to blend it in so much to avoid the above-mentioned stains that the layer of product on your skin is rather thin in the end.
b) it’s not possible to apply several layers on top of each other, because the first layer dries so fast and a second one would ruin the first one.
The dream is over
The Dream Matte Mousse really is the only foundation that doesn't melt into my skin in the slightest. Even if the ads try to make me believe something different. Mousse sounds like airy light fun – like you can't go wrong with it. Unfortunately, the opposite is the case. And if we take a look at the competition, it becomes obvious that there aren’t many mousse foundations on the beauty market. Not without reason.
By the way, in 2014, Maybelline shortened its slogan to «Maybe it’s Maybelline.» That’s no better, if you ask me. You wouldn't buy food that said, «Maybe it's bread, maybe it isn’t.», would you? But maybe I'm just asking for too much.
Natalie Hemengül
Senior Editor
Natalie.Hemenguel@digitecgalaxus.chAs a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. I love you, bacon, garlic and onions.
Beauty
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