2020: the fury of plants
13.1.2020
Translation: machine translated
"Pinterest, the website that combines the concepts of social networking and photo sharing, publishes its top 100 trend searches every year. These show what interests and excites its 320 million or so users. Two micro-trends stand out, both revolving around plants.
Pinterest aggregates research into thematic areas to identify micro-trends such as "Consious Consumption". Under the "Home hub", Pinterest has collected concepts relating to the modern lifestyle: from telecommuting to a fitness area to a music room, everything is brought together under one roof, highlighting two plant-based trends.
To grow yourself
In 2019, it was all about the vertical gardens that green our interiors. This year, it's the turn of gardens filled with young plants to invade our kitchens. Many images and guides can be found under the search term "Indoor microgreens", which has increased by 223%. The desire to be able to grow your own crops all year round seems to be great.
I'm also seeing this trend elsewhere. Last year, new models of indoor flower pots and drip irrigation systems had appeared in the collections of various furniture and accessories brands. They are not only functional, but also decorative, enough to embellish living spaces.
Transforming the garden into a living room and vice versa
One plant is not enough. By 2020, we'll need a complete indoor or outdoor garden. In fact, the search term "garden room" was entered 104% more times than in 2019. This figure shows that such spaces are increasingly merging into one another. On the one hand, Pinterest users are looking for ways to arrange plants in the living room. On the other, furniture and textiles are turning the garden into a living room. The outside should be as comfortable as the inside. In the photos below, you can see all sorts of arbours and terraces, including rugs for outdoor installation.
Also popular on other platforms
Two other phenomena suggest to me that houseplants are popular. Firstly, I received positive feedback from you on my article explaining how and I discovered the trends around plants thanks to Instagram. In the meantime, I bought the famous begonias in vogue to brighten up my indoor garden in 2020. Since then, our buyers have been working hard to increase the range of plants on Galaxus to satisfy your growing need for greenery.
Photos of indoor gardens on Tinder profiles, strange as it may seem by the way, show that plants are in vogue. It would seem that selfies at the gym or in lifts are a thing of the past. Now, what's all the rage is flaunting yourself in front of Chinese currency plants and fake philodendrons to gain a foothold in the dating market. I'm curious to see when this app will mention this phenomenon in an official trending statistic. Whether it's on Pinterest or Tinder, plants are back home for good. [[product:6050112,8261474,10977319]]
Pia Seidel
Senior Editor
Pia.Seidel@digitecgalaxus.chLike a cheerleader, I love celebrating good design and bringing you closer to everything furniture- and interior design- related. I regularly curate simple yet sophisticated interior ideas, report on trends and interview creative minds about their work.
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