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Fantastic Coca-Cola taste, without sugar and without calories. In 1886, doctor and pharmacist John S. Pemberton discovered the formula for Coca-Cola in Atlanta, USA, laying the foundation for a success story: Today, Coca-Cola refreshes people in more than 200 countries and is produced worldwide according to the same recipe. For over 125 years, Coca-Cola has represented moments full of joy and life like no other brand. Coca-Cola has been available in Switzerland since 1936. It is the best-selling soft drink both globally and in this country. What many may not know: Coca-Cola is still made today with the same ingredients that John S. Pemberton intended. It offers a uniquely refreshing and invigorating taste. The secret formula's contents are not disclosed, only that it includes natural flavors. No added preservatives.