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With World Whisky Day taking place this Saturday, many of Switzerland’s whisky lovers will likely be kicking back with a dram. The liquid gold is in vogue right now, especially among older men. Younger men and women, however, seem to be avoiding «the water of life». Japanese whisky varieties are particularly popular with customers who do enjoy a drop of the pure.

Men like whisky, women don’t

The generational shift is in full swing at Galaxus and Digitec. In 2024, customers aged 40 generated more sales at the online shop duo than younger customers for the first time. And those over 60 are catching up especially quickly.

From gamers to gardeners – how Galaxus and Digitec’s customer base is changing

In the 1980s, the world went crazy for Rubik’s cubes. As time went on, however, the toys lost their magic. Now, thanks to viral videos on social media, these puzzle cubes are inspiring a new generation. Sales of Rubik’s cubes at online retailer Galaxus have more than quadrupled since 2020. Although the original cube still dominates the market, smaller brands are catching up.

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