Wella Koleston Perfect Me Hair Dye 7/17 60ml

The color that changes everything with ME+ technology. Pure, balanced color results with natural depth and shine. ME+ reduces the risk of developing a new allergy to hair color. For people not allergic to hair colorants. Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each coloration. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes, and Deep Browns of the Koleston Perfect brand. Less hair damage color after color and helps neutralize free radicals in hair during color formation. Simple 1:1 mixing ratio, up to 100% grey coverage, depending on the color, up to 3 or up to 5 levels of lift. Versus previous Koleston Perfect.