Innovation The Foundation is available in 30 shades. Its consistency is feather-light, providing perfect coverage that lasts for 24 hours. Moisture, sweat, and facial expressions cannot affect it; it does not smudge. The formula is enriched with antioxidant wild thyme extract, light-reflecting pearlescent particles, and a sun protection factor of 30. Additionally, it contains the intelligent Smart Correcting Powder to refine the complexion. The powder creates a protective veil over the skin, repelling dirt particles that can cause premature skin aging.
J-Beauty Tip: Shake the bottle before use. To find the ideal shade, apply a small amount of texture in the center of the face as a test. "The product must seamlessly blend with the skin tone; there should be no visible line between the face and neck," explains James Boehmer. To achieve the optimal amount of product, one pump is sufficient. Distribute the foundation from the center of the face outward using fingertips or a brush. For intense coverage, use the HASU FUDE brush. For a natural finish, the product can be applied with the gel cap of the DAYA FUDE Face Duo brush and then blended using the red, diamond-shaped side of the brush.
Color Inspiration: "The names of the colors are inspired by Ki. This Japanese concept symbolizes vital energy. It animates the world and dominates it mineralistically," explains James Boehmer. Each shade is reminiscent of a material commonly found in nature, architecture, or design in Japan.
Colour code + Colour description | 230 Alder |
Skin type | Combination skin, Dry skin, Mature skin, Normal skin, Oily / Oily skin, Sensitive skin |
texture | Liquid |
covering power | Easy |
Content | 30 ml |
Item number | 16499109 |
Manufacturer | Shiseido |
Category | Foundation |
Manufacturer no. | 10116080301 |
Release date | 23.8.2021 |
External links |
Colour code + Colour description | 230 Alder |
Features | Long-lasting, Moisturizing |
texture | Liquid |
Skin type | Combination skin, Dry skin, Mature skin, Normal skin, Oily / Oily skin, Sensitive skin |
covering power | Easy |
finish | Immaculate |
Skin colour | 230 Alder |
Sun protection factor | SPF 30 |
Product line | Synchro Skin Self Refreshing |
effect | Long-lasting, Moisturizing |
Content features | Oil-free |
Country of origin | USA |
Manufacturer commitment | RE100 |
Manufacturer compensation | According to RE100, the manufacturer Shiseido fully compensates for its energy consumption, leading to a reduction in emissions. |
CO₂-Emission | |
Climate contribution |
Items per sales unit | 1 x |
Content | 30 ml |
Weight | 136 g |