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Siku

New Holland with crop protection sprayer

Giardimo

Nomad

Garden tables + Balcony tables

IT + Multimedia

Home + Kitchen

DIY + Garden

Interior

Sports

Fashion

Toys

Parents + Baby

Health + Beauty

Love + Play

Office

Books

Supermarket

Pet supplies

Sale

Used

Product range

LEGO

Nutritional supplements

Diapers

Sports nutrition

Cleaning products

Cleaning utensils

Fragrances

Water bottles + Thermos flasks

Toothbrush heads

Sunscreen

The generational shift is in full swing at Galaxus and Digitec. In 2024, customers aged 40 generated more sales at the online shop duo than younger customers for the first time. And those over 60 are catching up especially quickly.

From gamers to gardeners – how Galaxus and Digitec’s customer base is changing

In the 1980s, the world went crazy for Rubik’s cubes. As time went on, however, the toys lost their magic. Now, thanks to viral videos on social media, these puzzle cubes are inspiring a new generation. Sales of Rubik’s cubes at online retailer Galaxus have more than quadrupled since 2020. Although the original cube still dominates the market, smaller brands are catching up.

The Rubik’s cube is cool again

From 1 May the Galaxus Mobile International plan will be 25 per cent cheaper. Previously 39 francs, it’s now available for 29 francs a month. Galaxus is also making the Basic plan cheaper. And with the Family + Friends option, everyone can make additional savings.

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