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The generational shift is in full swing at Galaxus and Digitec. In 2024, customers aged 40 generated more sales at the online shop duo than younger customers for the first time. And those over 60 are catching up especially quickly.

From gamers to gardeners – how Galaxus and Digitec’s customer base is changing

In the 1980s, the world went crazy for Rubik’s cubes. As time went on, however, the toys lost their magic. Now, thanks to viral videos on social media, these puzzle cubes are inspiring a new generation. Sales of Rubik’s cubes at online retailer Galaxus have more than quadrupled since 2020. Although the original cube still dominates the market, smaller brands are catching up.

The Rubik’s cube is cool again

From 1 May the Galaxus Mobile International plan will be 25 per cent cheaper. Previously 39 francs, it’s now available for 29 francs a month. Galaxus is also making the Basic plan cheaper. And with the Family + Friends option, everyone can make additional savings.

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