Alessi Merdolino

This toilet brush, designed by Stefano Giovannoni, emerged from the Metaproject F.F.F., an initiative from the early 90s aimed at exploring the emotional aspects of shapes and objects. The core idea was to mimic the creation process of an object that is shared by the world of children and primitive cultures. It has successfully transformed from an off-limits object into a sleek pot from which a long, inviting brush full of allusions extends.