Samsung The Serif GQ43LS01TAU

Enjoy viewing your TV from different perspectives – and it's not just about the display. The Serif is perfectly designed all around and harmoniously integrates as a design object. With the included elegant Serif stand legs, you can position The Serif freely in the room. It looks great even in small spaces, and thanks to the detachable stand legs, it can be flexibly set up. Quantum Dots absorb light and transform it into stunning colors with 100% color volume, remaining vibrant in both bright and dark lighting conditions. With HDR10+, every scene is analyzed frame by frame, and brightness is adjusted accordingly.

Its I-shaped design, combined with a narrow frame, draws all eyes to The Serif. Its pure, emotional design gives it a fascinating appearance that sets it apart from other TVs. Whether it's the latest news in the morning, the right atmosphere for your party, relaxing background music for a restful evening, or the ability to share photos with your loved ones, The Serif's Ambient Mode leaves little to be desired.

With The Serif, you have the choice of which voice assistant you want to use. Choose between Samsung Bixby or Amazon's Alexa and discover what you can control with your voice. The Serif can detect sounds in your environment that may distract you. The intelligent audio system then enhances the voices in the content, allowing you to easily follow the dialogues that matter.