Word acrobatics: Who slaughters the sacred cow?
16.5.2019
Translation: machine translated
The unsung heroes of the sports scene sit in the PR offices of the manufacturers. They come up with spectacular word creations and spread scene slang that hardly anyone understands. Or do you know which product contains a piece of "Holy Cow"?
Leather divides opinion. Some love this natural material and buy finely tanned shoes, sofas and jackets. Others cry out: Leave the animals in peace, it's not a cow's skin. Ruminants are on our menu and are omnipresent in many wardrobes, but they have also made it into our vocabulary. In German, for example, as the proverbial "holy cow", when something is as taboo as a cow in India. And in English as a slightly horrified exclamation: "Holy Cow"! Holy cow. Nevertheless, it is a special idea to put the term through the Marketing meat grinder in order to refine a product description with it.
Where's the sacred cow in it?
Get the cow off the ice
Don't get ahead of yourself. And above all, don't cheat. You'll find the resolution directly below the picture.
The right keyword is crash, because the ominous cow is in the bike glove from ION. The palm is made from a piece of "Holy Cow synthetic leather" and with its properties, the material should make real leather look old.
"Synthetic leather is three times stronger than real leather, it only needs a third of the weight of real leather to score with the same tear resistance."
Holy cow! Did a resourceful marketing person come up with the idea while flying over the handlebars? Or did a sip from the can provide the inspiration? If two red bulls can conquer the world, a holy cow should make a difference. Regardless of how the term came about, animal lovers seem to be at work at ION, and this message resonates. They don't slaughter animals here, they just cannibalise them with relish. Synthetic leather? Pfff. Everyone has that. It's all art here: leather and marketing.
More word acrobatics coming soon. If you click on Follow author in my profile, you won't miss a thing.
Michael Restin
Senior Editor
Michael.Restin@digitecgalaxus.chSimple writer and dad of two who likes to be on the move, wading through everyday family life. Juggling several balls, I'll occasionally drop one. It could be a ball, or a remark. Or both.
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