You're not connected to the Internet.
Company news

Welcome to Galaxus, Rating Rookie!

We’re mighty proud of our active Community! You’ve written over 170.000 product ratings, asked ten thousands of questions and helped each other out. And now, to make things even more fun, we’re introducing “DG Play”.

Galaxus has launched a new and special kind of loyalty programme: As of now, you’ll be awarded points, reach new levels and achievements every time you shop, discuss or rate a product. We’ve entered uncharted territory in the world of Swiss e-commerce and are the first online retailer in Switzerland to go for gamification. Our model is fundamentally different to any other customer loyalty programme out there, as the rewards are all purely for fun.

"Gamification really puts the fun into the customer shopping experience", says Oliver Herren, CIO of Digitec Galaxus AG. "Purchases are generously rewarded with fame and glory – as is participating in the Community.” Currently, over 170.000 ratings on digitec.ch and galaxus.ch are helping customers find the products they want. That’s more than any other Swiss online retailer. “With the launch of our gamification programme, we are bound to see those numbers grow", adds Herren.

According to Google’s "Consumer Barometer", every fourth inhabitant of Switzerland consults online ratings, reviews and advice before buying a product. “Nonetheless, you’d be pushed to find any other online retailer in the world who has had the courage to go for gamification with the same dedication as we have", says Herren. “We are entering uncharted territory."

"DG Play" is based on four non-monetary incentives:

  • Collect awards or “achievements” as they’re called in the gaming lingo. You’ll be given these for frequently asking or answering questions, uploading a profile pic or buying several discounted articles. There are dozens of special achievements as well as a handful of standard achievements. The latter are sub-divided into the four levels “Rookie”, “Pro”, “Expert” and “Legend”.
  • Your Pro, Expert or Legend status is visible to other users. This gives your opinion more weight when you’re discussing a product or topic and benefits new, less active customers.
  • Find out how active you or other users are on a scale from 0 to 5 in the activity bar. The more you visit our online shops, the stronger your activity bar.
  • The more points you get for your achievements, activities and purchases, the higher the level you reach –like in a video game. Find out which rank you’re on and see who has the most points in the leaderboard.

Do I need to do anything?

Yep, log in to your customer account and bask in your achievements; Or hang your head in shame because you’re in 9735th place. Find out how “DG Play” works in the Play tour.

All digitec and Galaxus customers automatically take part in the free “DG Play” game. With the launch, all points and achievements earned for orders and activities since August 2014 have been retroactively credited to your customer account. The timeline in your profile displays when you unlocked points and activities.

By the way: All it takes is one click to anonymise your profile if you don’t want to publicly join “DG Play”. “We definitely don’t want to force anyone to take part in “DG Play”, emphasizes Oliver Herren. “However, I’m confident that the majority of our customers will enjoy this gamification programme.”

User

Aurel Stevens

I’m a full-time writer, a part-time dad and interested in technology, computers and hi-fi. I’m also a rain-or-shine cyclist and generally in a good mood.

10 comments

User alexanicuf

Also, dann fang ich doch schon mal an Punkte zu sammeln: es sind ja nur 3800 Ränge vor mir die besser sind... :-D
Scherz beiseite. Finde ich ne gute Idee. Mir macht es Spass mitzumachen auch wenn ich irgendwo im Mittelfeld versinke.
So einzukaufen ist irgendwie genau mein Ding!

05.04.2017
Report abuse

You must log in to report an abuse.

User alexanicuf

Ups, mein Rang ist ja gar nicht 3800 sondern 18600. Mmmh, das wird schwierig unter die besten drei zu kommen...

05.04.2017
Report abuse

You must log in to report an abuse.

You must be logged in to reply to a comment

User taconaut

Lustiges Feature. Kleiner Verbesserungsvorschlag: Könnt ihr den Eintrag, z.B. 'ein Beitrag wurde als nützlich bewertet' mit dem eigentlichen Beitrag verlinken? Ich nehme mal an ihr habt die Referenz und nicht nur einen Zähler!?

06.04.2017
Report abuse

You must log in to report an abuse.

User Andreas Kundert

Hi @taconaut
Gute Idee - ich nehme das in die Projektideen auf. :-) Tatsächlich ist es aber so, dass wir ähnliche Aktionen (z.B. Likes) innerhalb einer gewissen Zeitspanne zur besseren Übersicht in der Timeline gruppieren. Sonst würde die einfach zu lang und unübersichtlich werden. Du siehst eine Gruppierung an der Anzahl in Klammer hinter dem Eintrag. Sobald wir gruppieren können wir natürlich nicht mehr so einfach auf die einzelnen Beiträge linken.

06.04.2017
Report abuse

You must log in to report an abuse.

You must be logged in to reply to a comment

User Jahweh

Coole Sache!
Nur gibt es da noch ein Problem, über Level 50 wird nur noch Level 0 angezeigt. Es sieht aber auch so aus, als ob die ersten 100 nur durch massige mega giga heftige krasse Einkäufe so hoch gekommen sind.

04.04.2017
Report abuse

You must log in to report an abuse.

User Oliver Herren

Die Level gehen noch viel höher. Es gibt keine Limitierung auf Level 50. Die Punktzahl, die man für den jeweils nächsten Level benötigt, wird auch nicht beliebig hoch. Es gibt aber noch ein paar kleine Fehler. Wir arbeiten daran und die Anzeige wird bald verbessert.

04.04.2017
Report abuse

You must log in to report an abuse.

User Oliver Herren

Die Highscores sind nun korrekt bereinigt um die grösseren Firmenkunden, da hatten wir noch einen kleinen Fehler in der Logik: galaxus.ch/de/Highscore/Ove...

04.04.2017
Report abuse

You must log in to report an abuse.

User Jahweh

Super ging ja schnell!

04.04.2017
Report abuse

You must log in to report an abuse.

User ch1234

whup whup

05.04.2017
Report abuse

You must log in to report an abuse.

You must be logged in to reply to a comment

User hek1987

Ihr könnt das mit den ''nachträglich Punkte bis August 2014'' ruig wiiiter zrugblicke :P so Mai 2006 wär cool. ;D de wäri bi digitec.ch wohl Bstelligs Technisch ufm ''Legend'' Status :P

20.04.2017
Report abuse

You must log in to report an abuse.

You must be logged in to reply to a comment


Please log in.

You have to be logged in to create a new comment.

Corporate logo