Behind the scenes

Welcome back Fedi – even us amateurs are ready

Stephan Kurmann
11.3.2021
Translation: Patrik Stainbrook

Roger Federer returned to the professional tour yesterday – after an injury had knocked him out for more than a year. Swiss amateurs are also ready for the new season, as our sales figures clearly indicate.

Wednesday, 10. March 2021: sounds like your average Spring day, but for many tennis fans it was worthy of celebration. Roger Federer made his long-awaited comeback to the tennis tour in Doha – after exactly 405 days away from competition.

Patience is therefore required. In the meantime, you can equip yourself with the necessary tennis equipment: rackets, balls, bags – anything you need for the new season? February sales figures show that Galaxus is becoming increasingly popular with tennis fans. Last month, for example, our customers bought 150% more tennis balls, 230% more tennis rackets and 310% more tennis bags than last year.

Flying high: tennis rackets for kids

Something else that makes us confident about tennis's future: the three best-selling rackets are kids’ models. Here's the ranking: gold for the Wilson Ultra Team 25, silver for the Wilson Federer 23 and bronze for the Babolat Nadal Junior 23. In other words: here's to many more Federers, Nadals, Haleps and Williamses showing us amateurs how to play really good tennis.

Graphics: Made with Flourish.

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Studies claim that we have a shorter attention span than goldfish. Ouch! My job is to get your attention as often and for as long as possible. How? With content you enjoy. Outside of the office, you’ll find me on the tennis court, curled up with a book, Netflixing or travelling. 


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