Natalie Hemengül
News + Trends

We will be seeing more playful powder embossing in the future

Natalie Hemengül
25.3.2025
Translation: machine translated

The eye also applies make-up. Both literally and figuratively. Because our beauty products are becoming more and more attractive. 13 powdery works of art that stood out from the crowd for me at Cosmoprof.

Powders are both a curse and a blessing. A curse because I absolutely don't want to ruin them and a blessing because they make my powders eye-catching. The good news: while these surface embellishments have been used rather sparingly by Western brands up to now (keyword: Christmas collection), I've been seeing them more and more often in our spheres recently. A trend that we owe to the Asian beauty markets, whose creations are becoming increasingly popular here.

essence Love it a choco'lot (1, Heartbeats & Choco Treats, Highlighter, 6 g)
Highlighter + Bronzer
Quantity discount
CHF5.85 per piece for 3 units CHF1083.34/1kg

essence Love it a choco'lot

1, Heartbeats & Choco Treats, Highlighter, 6 g

NYX Professional Make-Up Nyx Powder Blush (07 Butta With Me)
Blusher
Quantity discount
CHF12.10 per piece for 2 units CHF2540.–/1kg

NYX Professional Make-Up Nyx Powder Blush

07 Butta With Me

essence Love it a choco'lot (1, Heartbeats & Choco Treats, Highlighter, 6 g)
Quantity discount
CHF5.85 per piece for 3 units CHF1083.34/1kg

essence Love it a choco'lot

NYX Professional Make-Up Nyx Powder Blush (07 Butta With Me)
Quantity discount
CHF12.10 per piece for 2 units CHF2540.–/1kg

NYX Professional Make-Up Nyx Powder Blush

The following pictures show that we are only at the beginning when it comes to powder decor. I took them at this year's Cosmoprof in Bologna, one of the world's leading trade fairs for the cosmetics industry. There, I visited numerous Asian manufacturers, including those from China, Taiwan and Korea, at their stands to view the trends for the coming months.

Scroll through my photo gallery from here

This highlighter has two shades: champagne-coloured petals and a bronze-coloured stamp. Exhibitor: Allta
This highlighter has two shades: champagne-coloured petals and a bronze-coloured stamp. Exhibitor: Allta
Something for the brave: This duochrome highlighter with rose embossing appears in a different colour depending on the light. Exhibitor: Domiline
Something for the brave: This duochrome highlighter with rose embossing appears in a different colour depending on the light. Exhibitor: Domiline
Clouds, moon and stars: a cheek blush in bubblegum pink. Exhibitor: Cosoran Cosmetics
Clouds, moon and stars: a cheek blush in bubblegum pink. Exhibitor: Cosoran Cosmetics
A whole new level. Exhibitor: Joinus Biology
A whole new level. Exhibitor: Joinus Biology
The shell highlighter has a green touch. Exhibitor: Joinus Biology
The shell highlighter has a green touch. Exhibitor: Joinus Biology
Scaled with an ombré effect, I would go for this blush. Exhibitor: Joinus Biology
Scaled with an ombré effect, I would go for this blush. Exhibitor: Joinus Biology
Have you ever seen such a beautiful eyeshadow palette? Exhibitor: Marshmallow Makeup
Have you ever seen such a beautiful eyeshadow palette? Exhibitor: Marshmallow Makeup
The details of this colour-correcting powder are amazing. Exhibitor: Marshmallow Makeup
The details of this colour-correcting powder are amazing. Exhibitor: Marshmallow Makeup
Moon crater in shimmering pink. Exhibitor: Yiwu Orient Fairy Cosmetic Co.
Moon crater in shimmering pink. Exhibitor: Yiwu Orient Fairy Cosmetic Co.
Do you put your finger or brush in here? I wouldn't have the heart. Exhibitor: Minyao Cosmetics
Do you put your finger or brush in here? I wouldn't have the heart. Exhibitor: Minyao Cosmetics
This shimmer powder has a whole landscape image on it. Exhibitor: Lovve
This shimmer powder has a whole landscape image on it. Exhibitor: Lovve
Creamy blushes are also cleverly decorated. Exhibitor: Cosoran Cosmetics
Creamy blushes are also cleverly decorated. Exhibitor: Cosoran Cosmetics
At first I thought it was a dragon. Only after closer inspection do I see the snake cuddling with pond lilies. Exhibitor:Lovve
At first I thought it was a dragon. Only after closer inspection do I see the snake cuddling with pond lilies. Exhibitor:Lovve
Header image: Natalie Hemengül

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As a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. I love you, bacon, garlic and onions. 


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