Vitamin water: What's behind the hype?
22.6.2023
Translation: machine translated
A healthy, colourful taste experience - that's what so-called vitamin waters promise you. Find out here whether they deliver and what else you can expect from these drinks.
Vitamin water: Originally, it was mainly competitive athletes who turned to the liquid nutrient booster. However, the often colourful drinks have long since spilled over into mainstream society. They can now be found in almost every supermarket. The virtual shelves at Galaxus have also been stocked up with functional water. For example, with Glacéau Vitaminwater, which you can now find in the shop. Or with other brands.
Sensual names such as Think and Focus hint at the revitalising source of energy inside the bottle walls. A mobilising elixir of life - sometimes with peach, selenium and manganese, sometimes with citrus and vitamin C or with rhubarb and all the B vitamins. Doesn't sound wrong at first, in my opinion. But it doesn't necessarily explain the hype surrounding vitamin water. And its persistence.
What the hype ...?!
The question of why is partly answered by numerous influencers. They advertise vitamin water or have even developed their own drink - such as Vitavate. And many of us emulate the lifestyle that the beautiful and successful set an example for us on their social media channels.
Vitamin waters are therefore mixed drinks - consisting of a (supposedly) health-conscious lifestyle, fancy colours and exotic flavours. Their enduring popularity shows that this combination works.
Not all vitamins can be utilised
Thirst quencher yes, lifesaver no
Of course you can indulge in the fun. The flavour certainly makes a difference and offers a welcome change from a glass of water, especially on hot days. And if you feel more energised after a sip of these power drinks: all the better! However, vitamin waters cannot compensate for a lack of nutrients or even replace a healthy diet.
Cover picture: Maike Jensen
Cat lady and coffee lover from up north. Always on the lookout for «News and Trends».
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