Behind the scenes
Walking pads booming on Galaxus
by Alex Hämmerli
Mobile shopping on the rise in spite of working from home
29.3.2021
Translation: Jessica Johnson-Ferguson
Today, four in ten digitec and Galaxus customers use their mobile phones to shop. Although the coronavirus waves briefly brought us back to our PCs, the triumph of mobile shopping prevails.
New record levels in mobile purchases were again reached in the summer, which brought a decline in cases and a sigh of relief, and during the holidays in December.
Western Switzerland takes the lead with Ticino catching up
Customers in the French-speaking part of Switzerland appear to be particularly mobile savvy. Since 2017, they’ve remained the trendsetters when it comes to shopping with a smartphone. Meanwhile, consumers in French-speaking Switzerland use their mobiles for every other purchase. If the trend is kept up, 60 per cent of their shopping will be done via mobile phone by late 2021.
Since the beginning of 2020, consumers in Ticino have increased their mobile shopping. In fact, the canton that’s often perceived as the tail light of the country has almost caught up with German-speaking Switzerland during this pandemic. Both Digitec Galaxus customers in German-speaking and Italian-speaking Switzerland place four out of ten orders on their phones.
Women take the lead
Female customers of Digitec Galaxus have already cracked the 50 per cent mark when it comes to mobile shopping. After a brief dip in October and November, women used their mobile for 51 per cent of their purchases in December. In comparison, men only used their mobile for 36.5 per cent of their shopping. But even here, the curve is on a steep upwards trend.
There are also big differences when it comes to age. Generally speaking, the older the online shopper, the more likely they are to use a PC or tablet to shop. And conversely, the younger the individual, the more that person will use their mobile for shopping.
Product categories that show the largest share of mobile purchases are toys, fashion and sex. By contrast, digitec's range of products – namely printer cartridges, notebooks and games – is mainly purchased by a male customer base via PC.
What’s next?
This begs the question: what’s next? Placing orders via language assistants, for instance, is already a reality in parts. Augmented or virtual reality functionalities could also be the next big thing in e-commerce.
What’s your guess? How will we be shopping in the year 2030? Thanks for posting your predictions in the comments field below.
Graphics: made with Flourish.
Alex Hämmerli
Senior Public Relations Manager
Alex.Haemmerli@digitecgalaxus.chAt Digitec and Galaxus, I’m in charge of communication with journalists and bloggers. Good stories are my passion – I am always up to date.
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