Image source: Spielwarenmesse eG
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The Toy Award 2019 goes to...

Ramon Schneider
31.1.2019
Translation: machine translated

Every year, the Toy Awards are presented at the International Toy Fair in Nuremberg. A jury of experts honours outstanding product ideas from various sectors.

The "Toy Award" is one of the most important honours in the toy industry. If a product receives this award, it means that it is one of the most outstanding innovations on the market. This year, a jury of 16 experts selected the winners from 838 product innovations submitted. The award is divided into various categories. In addition to the age-specific categories, the "Start-up" category was added for the first time this year.

The jury takes several criteria into account when selecting the winners. In addition to fun, originality, safety, workmanship and quality, the comprehensibility of the product concept and the potential for success in retail also play an important role.

The following toys each won the coveted "Toy Award" in their category:

Baby & Infant (0-3 years)

Image source: Spielwarenmesse eG

PreSchool (3-6 years)

Image source: Spielwarenmesse eG

SchoolKids (6-10 years)

Image source: Spielwarenmesse eG

Teenager & Adults (from 10 years)

Image source: Spielwarenmesse eG

Start-up

Image source: Spielwarenmesse eG

Unfortunately, I was not allowed to photograph the winning products at the Spielwarenmesse. So for the time being, you'll have to make do with the manufacturers' pictures. However, as soon as we have the winning products in our range, I will definitely take a closer look at one or two of them for you and report on them again. <p

Header image: Image source: Spielwarenmesse eG

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