News + Trends

The new Naked palette is here – and is kindly asked to leave again

Natalie Hemengül

2.2.2021

Translation: Veronica Bielawski

Urban Decay has shot itself in the foot with its newest launch: meet the «Naked Wild West» eyeshadow palette.

Urban Decay presents: the Naked Wild West.

Can you hear the shitty flute playing in the background?

Apparently so can the beauty community. The comments under the announcement post are more interesting than the palette itself.

They really thought that putting one shade of green makes it not the most boring and already done before pallet.

User @charlotte_rose111

Well, that doesn’t quite sound euphoric.

You might be wondering why, exactly, I'm so upset about this palette. After all, it's not the first astonishingly average pallet to sport this proud a price tag. Well, I'm not the biggest fan of the Naked series to begin with, so I admit I’m easy to rile up. But I was open to being blown away by a creative new launch. I was open to giving the brand another shot.

The community seems to feel the same way.

I’m bored.

User @keieralanay

Naked wasn’t always boring

People really were sad.

Urban Decay itself even published a funeral video at the time, with notable personalities from the beauty scene gathered around a coffin, mourning the passing of the palette.

And now, the Wild West.

Into the desert with you, Naked series!

While the new palette is a move closer to the original colour scheme that the Naked palettes were loved for, Urban Decay has forgotten something important.

It's 2021.

You can find hundreds of other palettes with similar colours. And at lower prices. And probably of better quality. This wasn’t the case back in the day, and that's the only reason the palettes were a hit.

They just need to drop the naked theme.

User @mermaidnheelz

Being «Naked» has officially been sucked dry. It's time to leave the old cash cow in the stable.

Therefore, dear Urban Decay team, let the «Wild West» palette be the last of its kind. I’m done with the Naked series and hope you are too.

We need to normalise moving on

User @rediscover_me

Planned sales start is 8 February. The masterpiece will probably cost you around 60 francs, as usual. For the time being, the palette won’t be available for purchase in our shop.

58 people like this article

Natalie Hemengül

Senior Editor

Natalie.Hemenguel@digitecgalaxus.ch

As a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. I love you, bacon, garlic and onions.

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