Background information
So what’s a bill poster anyway? Find out via our live stream
by Manuel Wenk
The latest Galaxus campaign features 11,214 motifs – each of them unique
24.8.2020
Translation: Jessica Johnson-Ferguson
The new Galaxus ad campaign is launched! 11,214 billboards, cardboard displays, electronic boards and advertisements show your regional shopping behaviour. Every single ad is a unique computer-generated copy customised for a specific location.
The campaign focuses on regional shopping habits by making it visible and drawing comparisons. Check out our interactive map to find ads near you.
Anonymised order data served as the basis for the fully automated creation of the motifs; none of which were subsequently laid out or corrected.
The way this campaign was crafted was not only a first for us but also for the printers and billboard companies. For the latter, the Herculean task was logistics. They were dealing with a huge number of different motifs as well the challenge of ensuring that each billboard was put up in the exact right spot. After all, if you live in Hergiswil, you hardly want to know how many Adilette Slides were bought in Baden. Accordingly, the bill posters had their work cut out for them.
Want to see Marcel the bill poster put up the posters in different spots? Watch him go about his daily business in our live stream.
Take part and win
Click on this link to see all billboards and their exact location. See a product you bought on one of them? Then you have the chance to win 1 of 10 vouchers worth 200 francs. Find out how to take part here:
Julia Dürr
Senior Brand Communications Manager
Julia.Duerr@digitecgalaxus.chGlobetrotter. Mountain child. Water baby.
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