Behind the scenes

Switch 2 launch boosts Nintendo sales sixfold on Galaxus

17.7.2025

Translation: Katherine Martin

Nintendo is making serious waves on the games console market right now, with June proving to be a bumper sales month. The launch of the Switch 2 saw the Japanese manufacturer’s market share on Galaxus double compared to June 2024. Men are particularly keen on the new console, with male shoppers proving ten times more likely than female customers to buy the Switch 2.

After an eight-year wait, the Switch 2 finally hit the shelves on 5 June. The console enjoyed a promising first week. In fact, Galaxus sent out six times more consoles to customers in June 2025 than it did in June 2024. What’s more, the Switch 2 accounted for 90 per cent of Nintendo’s console sales on Galaxus, more than doubling its game console market share on both Galaxus and Digitec. Anneke Knobeler, a Galaxus Category Business Manager whose remit includes games consoles says: «There’s been an enormous run on the new Switch. Unfortunately, we’re unable to send out every order immediately. On some occasions, we have to wait until our stocks are replenished. That said, we’re doing our best. Customers who order a Switch 2 usually receive it in good time.»

Gaming accessories are also riding on the coat-tails of the Switch boom. Sales of controllers and other pieces of gaming equipment have gone up by around 60 per cent and 124 per cent respectively. Given the Switch 2’s fairly hefty price tag, it’s little wonder that customers choosing to buy one also want to prevent it from breaking in a moment of carelessness. Many are opting to buy protective cases or pouches to help with that. Meanwhile, travel adapters and spare power supply units are also very popular.

Switch enthusiasts are men aged between 25 and 44

Around 75 per cent of all Switch 2 consoles ordered in June were purchased by shoppers aged between 25 and 44. The Switch has mostly caught the interest of male customers: Galaxus’s sales figures show that men are around ten times more likely to buy the sought-after console than women.

The Galaxus editorial team’s verdict: «A successful upgrade with weaknesses»

Naturally, the Galaxus editorial team also got their hands on a Switch 2 to put the console through its paces. The result was a complex picture, revealing both strengths and weaknesses. Here’s the link to the full review:

video
Product test
Nintendo Switch 2 tested in detail: useful innovations and annoying weaknesses
by Domagoj Belancic

Plus, we haven’t skimped on game recommendations or in-depth analysis either:

Background information
I tried out Donkey Kong Bananza, Nintendo’s next major Switch game
by Domagoj Belancic

Review
Fast Fusion is a must-play for gamers with a Switch 2
by Kevin Hofer

Guide
How to correct the Switch 2’s HDR
by Philipp Rüegg

Opinion
Console launches have become boring – but there’s an upside
by Philipp Rüegg

Header image: Domagoj Belancic

16 people like this article

Daniel Borchers

Senior Communications Manager

Daniel.Borchers@galaxus.de

A soft spot for good series, loud music, science fiction and (second division) football. As PR Manager, I am available to answer journalists' questions about Galaxus and honest e-commerce.

Gaming

Follow topics and stay updated on your areas of interest

Behind the scenes

News about features in our shop, information from marketing and logistics, and much more.

Show all

These articles might also interest you

Behind the scenes
Gaming: a post-Pandemic dip, record numbers in 2023
by Alex Hämmerli
Behind the scenes
Walking pads booming on Galaxus
by Alex Hämmerli
Behind the scenes
Summer heat is driving book sales – particularly among women
by Daniel Borchers