Opinion
Boys, beer and amorous antics: what’s better at 30 than at 20
by Darina Schweizer
Red Bull, Monster or Mate: what your favourite energy drink says about you
9.6.2024
Translation: Jessica Johnson-Ferguson
Pictures: Stephan Lütolf
Ever since Red Bull started its soaring success in the late 90s, the market’s been flooded with energy drinks. Every subculture seems to have its own pick-me-up potion. Time to take a closer look.
Today, energy drinks are far more than Red Bull rip-offs. These days, there’s a powerful potion for every occasion. Cartoonist Stephan Lütolf helped me categorise the main types of energy drinks.
Pure nostalgia: Coca-Cola
Hip disco juice for the broken-hearted: Mate
Pubescent victims of consumerism: Gönrgy
You’re just eleven years old and can already name the ten most important investment funds. No wonder, you’ve been watching YouTube your whole life. German streamer MontanaBlack, or Monte for short, is your biggest idol and Gönrgy your go-to drink. The controversial YouTuber is totally up your street. «G steht for Gönnen» (g stands for indulge) is what it says on the can. Monte would probably reword that to «c stands for cash».
Nerd power for gaming nights: Monster Energy
For fitness freaks and muscle maniacs: Nocco
Nocco’s short for No Carbs Company, which means the target group’s already clearly defined. If carbs are your nemesis, your diet primarily consists of chicken breasts and cottage cheese and you prefer reps to raps, you’ve probably heard of Nocco. Caffeine, vitamins, amino acids and no sugar. That’s what it says on the can. They all taste equally disgusting.
For traditionalists: Red Bull
Header image: Stephan Lütolf
Simon Balissat
Teamleader Editorial
Simon.Balissat@digitecgalaxus.chWhen I flew the family nest over 15 years ago, I suddenly had to cook for myself. But it wasn’t long until this necessity became a virtue. Today, rattling those pots and pans is a fundamental part of my life. I’m a true foodie and devour everything from junk food to star-awarded cuisine. Literally. I eat way too fast.
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