New vegan logo: The sunflower is being replaced by a circle of checkmarks
Soon you will see the vegan logo with the sunflower less and less often. It is being replaced by a new graphic.
A sunflower that seems to grow out of a V: this logo has identified numerous supermarket products as «vegan» since 1990. Anyone buying a product with this label can be sure that it contains no animal ingredients. It is backed by the organization «The Vegan Society». According to their own figures, more than 73,000 items are currently certified accordingly worldwide.
However, the familiar sunflower will soon disappear, as the Vegan Society has developed a new logo. Instead of a flower, eight V-shapes arranged in a circle can be seen. According to the Vegan Society, they can also be read as checkmarks.
Source: The Vegan Society
The background for the adjustment of the logo is the new EU directive on «empowering consumers for the green transition through better protection against unfair practices and better information». Its requirements apply from September 27.
This cryptic designation is intended to protect consumers from greenwashing advertising. It prohibits companies from promoting their products with general statements such as «climate-neutral» or «sustainable» without proving the claim through independent certification, such as that of the Vegan Society. Manufacturer-specific eco-labels are therefore no longer permitted as a form of labeling.
The Vegan Society is using the occasion for a redesign of the decades-old logo. The organization was founded in the United Kingdom in 1944. The term «vegan» can be traced back to its founder, Donald Watson.
Feels just as comfortable in front of a gaming PC as she does in a hammock in the garden. Likes the Roman Empire, container ships and science fiction books. Focuses mostly on unearthing news stories about IT and smart products.
From the latest iPhone to the return of 80s fashion. The editorial team will help you make sense of it all.
Show all