Laura's Likes: 7 cuddly toys that want to snuggle up to your bag
11.3.2025
Translation: machine translated
2025 is the unofficial year of bag charms. Anyone who thinks highly of themselves and their handbag will adorn it with cute bits and bobs, from key rings to baseball caps. The latest decorative hype: soft toys.
When someone walked in front of me at the train station or airport with a small cuddly toy on their rucksack, I honestly didn't think they were particularly stylish or cool. Now it turns out: they're all trendsetters.
These pendants are currently the hottest shit when it comes to bag charms. Decorations dangling from the handle that give your bag a "personalised" look. Stylish and cool? I'll let you be the judge of that.
Source: Spotlight/Launchmetrics
Source: Spotlight/Launchmetrics
The broadly grinning, rabbit-like monsters from the Hong Kong brand Labubu are particularly popular. If you haven't got your hands on one of these yet - unfortunately we don't have them in our range - there are other cuddly and creative options. From Minnie Mouse and Miffy to plush strawberry cakes and matchaplump strawberry cake and matcha cups, everything is allowed that triggers languorous "Jöööös" and "Aaawwwws".
Are you having a similar reaction right now? Then one of these seven charms might just win your heart.
Laura Scholz
Senior Editor
Laura.Scholz@digitecgalaxus.chAlways in the mood for good hits, great trips and clinking drinks.
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