Guide

Laura's Likes: 7 cuddly toys that want to snuggle up to your bag

Laura Scholz
11.3.2025
Translation: machine translated

2025 is the unofficial year of bag charms. Anyone who thinks highly of themselves and their handbag will adorn it with cute bits and bobs, from key rings to baseball caps. The latest decorative hype: soft toys.

When someone walked in front of me at the train station or airport with a small cuddly toy on their rucksack, I honestly didn't think they were particularly stylish or cool. Now it turns out: they're all trendsetters.

These pendants are currently the hottest shit when it comes to bag charms. Decorations dangling from the handle that give your bag a "personalised" look. Stylish and cool? I'll let you be the judge of that.

The cosier, the better.
The cosier, the better.
Source: Spotlight/Launchmetrics
Due to the trend: The Monsters from Labubu.
Due to the trend: The Monsters from Labubu.
Source: Spotlight/Launchmetrics

The broadly grinning, rabbit-like monsters from the Hong Kong brand Labubu are particularly popular. If you haven't got your hands on one of these yet - unfortunately we don't have them in our range - there are other cuddly and creative options. From Minnie Mouse and Miffy to plush strawberry cakes and matchaplump strawberry cake and matcha cups, everything is allowed that triggers languorous "Jöööös" and "Aaawwwws".

Are you having a similar reaction right now? Then one of these seven charms might just win your heart.

NICI Cerastupsy key fob
Key ring
Quantity discount
CHF10.40 per piece for 2 units

NICI Cerastupsy key fob

Boti Stumble Guys keyring plush - Leonidas
Key ring
CHF15.90

Boti Stumble Guys keyring plush - Leonidas

Bon Ton Toys Miffy Corduroy
Key ring
Quantity discount
CHF12.40 per piece for 2 units

Bon Ton Toys Miffy Corduroy

Magni NICI Schlüsselanhänger Molang mit Herz 8cm
Key ring
Quantity discount
CHF7.65 per piece for 3 units

Magni NICI Schlüsselanhänger Molang mit Herz 8cm

NICI Keychain Starflower
Key ring
CHF17.70

NICI Keychain Starflower

Disney Minnie plush key ring Japan style
Key ring

Disney Minnie plush key ring Japan style

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