Behind the scenes
Summer heat is driving book sales – particularly among women
by Daniel Borchers
Italianità at Galaxus: launching an Italian Home & Living campaign
9.3.2021
Translation: Veronica Bielawski
Pictures: Alessandro Aellig, David Kübler
Italy has so much more to offer than just pasta, gelato and negroni sbagliato. Besides cuisine, Italy is also known for home design. We launched a somewhat different marketing campaign in collaboration with the Italian Trade Agency.
Last summer, we were contacted by the Italian Trade Agency (ITA). The ITA is a governmental organisation that promotes the export of Italian goods. After an initial talk, it quickly became clear to me that this would be an exciting project for our own, in-house agency. A campaign for beautiful Italian designer furniture, a lot of creative freedom and an interdisciplinary team – sounds «molto bene» to me!
Our collaboration with the ITA is a great opportunity for us to pay more attention to the exceptional, high-quality products from Italy.
I’ll also proudly admit that I fell prey to the marketing myself while working on the campaign. I ended up ordering a few of the products. And so, my apartment became fuller, my wallet emptier. Worth it!
When creating graphics for Digitec Galaxus, we generally focus on reduction, white space and no-frills product staging. This attitude is also reflected in this campaign – but with some added Italian flair. Still, the concept is clear: Italian products presented in a striking, charming and nostalgic way.
Alessandro used this campaign as an opportunity to be inspired in his private life. «My wishlist is now full of beautiful products. It’s too bad I don’t have room for them in my apartment right now,» he admits with a grin.
What’s next
The DG Agency is open for further projects like this. Next time, the spotlight might fall on French sparkling wines, Swiss gaming peripherals or Nordic Christmas tree baubles – time will tell. In any case, we’re already looking forward to what comes next!
How did you like this campaign?
Let us know what you thought of this campaign. We look forward to reading your comments!
Nina Hoss
Leader Media Consulting
Nina.Hoss@digitecgalaxus.chYou won't find any ad blockers on my computer. Beautiful advertisements inspire me – I’m responsible for Digitec Galaxus Agency campaigns. I see life as one big adventure. With my hiking boots on my feet, my hands on the steering wheel of my Mini Cooper, Stereo Luchs playing in the background and my favourite people in the passenger seat, off I go: time to explore Switzerland and the world!
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