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ISPO 2019: Product of the Year from Mammut

Patrick Bardelli
12.2.2019
Translation: machine translated

1,200 euros for a ski jacket? For that price, it must be able to do a hell of a lot. We wanted to find out for sure and asked around.

Every year, the best products are honoured at the world's largest sports trade fair, ISPO in Munich. In the "Snowsports" category, the 2019 prize went to Mammut. For their "SOTA HS Hooded Jacket". Maxi Weber welcomes us to the exclusive Mammut pavilion for an interview (see video above).

Sweat and blood

The new ski jacket from Mammut will cost a whopping €1,200 and will be available from winter 2019/20. For this proud price, this jacket must be able to do a hell of a lot. "An enormous amount of sweat and blood has gone into this jacket," says Maxi Weber right at the start of our conversation. Which reads like this in Mammut marketing-speak:

Or, to put it more simply, this jacket can do everything and will certainly make a killer espresso if you want it to. 😋

Apropos marketing word acrobatics: sports colleague Michael Restin has his own thoughts on the subject:

Specification

  • Sota HS Hooded Jacket
  • Material: PFC-free, PHASEknit 3-layer DryTechnology
  • Sizes: S-L (Women) M-2XL (Men)
  • Weight: 880 grams (Women, S) / 1050 grams (Men, L)
  • Colours: peacoat, bright white (women) / peacoat (men)

The second best espresso

Everything from Mammut at Galaxus is available here and the second-best espresso is still made by me.

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From radio journalist to product tester and storyteller, jogger to gravel bike novice and fitness enthusiast with barbells and dumbbells. I'm excited to see where the journey'll take me next.


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