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ISPO 2019: A few pearls and a lot of mediocrity
by Patrick Bardelli
ISPO 2019: How the walnut comes to the hoodie
13.2.2019
Translation: machine translated
Video: Manuel Wenk
Outdoor trousers made from recycled fishing nets or hoodies coloured with walnut shells. You can also find these at ISPO Munich. I'm at Ternua. The Spanish outdoor specialist surprises with two extraordinary products.
Sustainability is a key topic at the world's largest sports fair. However, I'm not sure how serious certain brands really are about it. Sustainability often seems to be just a bandwagon that people like to jump on quickly, keyword: greenwashing. I also come to this conclusion in my summary of ISPO 2019.
Walnuts
However, there are manufacturers who consistently go their own way on this topic. Ternua belongs to this category. The brand from the Basque Country colours its organic cotton hoodies with the shells of walnuts. Or collects fishing nets floating in the sea and turns them into outdoor trousers. I meet Ternua area manager Heiner Ibing for an interview. Watch the video above.
The Basque Country is famous for its cider. It even has its own museum dedicated to it. The classic menu in a sideria is rounded off with cheese and walnuts. Ternua capitalises on this fact and collects the walnut shells from four restaurants in the region. The colouring is then made from the shells in Barcelona. T-shirts and hoodies made from organically grown cotton are then produced and dyed in Portugal.
Fishing nets
In addition to walnut shells, Ternua has also been collecting old fishing nets floating in the sea since 2015. Around twelve tonnes were collected in 2016. These nets are shredded and cleaned, then processed into granulate. Finally, they are turned into nylon thread. The Basques use it to produce outdoor trousers made of 50 per cent of this material. The rest of the trousers are made from old plastic bottles and recycled industrial waste. This is how sustainability works.
Bat, Half Moon, Navaho and Buckshot
What the turtle is to Galaxus, the whale tail fin is to Ternua. The logo was inspired by the Basque whalers. However, the focus here is on protecting marine mammals and not, of course, hunting them. Since 1994, Ternua has supported Whale and Dolphin Conservation by sponsoring four whales named Bat, Half Moon, Navaho and Buckshot. They have become emblematic of the brand and have been spotted repeatedly in the world's oceans in recent years.
You can find the Ternua range at Galaxus here and more stories from me there.
Patrick Bardelli
Senior Editor
Patrick.Bardelli@digitecgalaxus.chFrom radio journalist to product tester and storyteller, jogger to gravel bike novice and fitness enthusiast with barbells and dumbbells. I'm excited to see where the journey'll take me next.
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