Samuel Buchmann
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iPad Pro as a harbinger: Apple's devices to become thinner again

Samuel Buchmann
17.6.2024
Translation: machine translated

According to "Bloomberg", the iPad Pro heralds a new design era at Apple: Devices are getting thinner again. Unlike the last time, however, this is not at any price.

Designing devices to be as thin as possible is nothing new at Apple. In recent years, however, the focus has seemed to shift more towards functionality and performance. Now, according to a report from "Bloomberg", the technology giant is returning to the path of minimal thickness.

Space-saving displays, new housings

The iPhone 17 could become the thinnest iPhone in a long time in 2025. Apple is said to be working on new display technologies and battery designs that won't compromise on battery life or performance

The MacBook Pro could soon be as thin as the 2019 version (top). The current design (bottom) is slightly thicker, more angular and heavier.
The MacBook Pro could soon be as thin as the 2019 version (top). The current design (bottom) is slightly thicker, more angular and heavier.
Source: Screenshot YouTube / AppleInsider

A new housing technology is to be used for MacBooks that enables thinner yet stable laptops. This would be particularly important for the MacBook Pro, where customers expect a robust device. One possible key to thinner MacBooks is tandem OLED displays. They require less space than the previous LCDs and still offer high brightness and colour accuracy.

  • Background information

    Tandem OLED is a crazy stroke of genius

    by Samuel Buchmann

The well-known analyst Ming-Chi Kuo also reports that the upcoming Apple Watch Series 10 will not only have a larger screen, but also a thinner case. This combination could be achieved through the use of new materials and a more efficient arrangement of internal components.

Searching for the right balance

If the rumours are true, they would indicate a general reorientation of Apple's design philosophy - a return to the maxim "thinner is better". In the past, this has led to problems: The old MacBook Pro with Intel chips tended to overheat. The large version of the first iPad Pro was so thin that reports of bent tablets became more frequent.

Let's hope that Apple has learnt from these mistakes. The M4 iPad Pro shows that a thin design does not have to come at the expense of performance or battery life. This is thanks to Apple's efficient M chips. Stability, at least, doesn't seem to have deteriorated either.

However, thinner devices do come with an indirect trade-off: the weight saved eats up the potentially longer battery life and better stability that would be possible with new components and manufacturing in the old format. If Apple prioritises other devices in the future in a similar way to the iPad Pro, this is likely to cause mixed reactions. <p

Header image: Samuel Buchmann

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My fingerprint often changes so drastically that my MacBook doesn't recognise it anymore. The reason? If I'm not clinging to a monitor or camera, I'm probably clinging to a rockface by the tips of my fingers.


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