Galaxus steps up its fashion game
Anyone shopping at Galaxus will find an increasing number of clothing items including tights, winter boots, sweaters and sexy lingerie. Meanwhile, the Swiss online department store features around 190,000 fashion articles in various colours and sizes. That’s roughly 45,000 more than just a few days ago. Since then, several specialised suppliers from Switzerland and the EU have made their collections available on Galaxus – Bestseller, the CBR Fashion Group, Metro Boutique, Street Files and Jan Vanderstorm to name but a few.
The lion’s share of the new range comes from the partner merchant Bestseller: The Danish company brings 40,000 items of clothing to the Galaxus range. Its brands include Jack & Jones, Vero Moda, Mamalicious and Only. CBR is contributing Street One – a brand aimed at female customers. In addition, the Jan Vanderstorm brand by mail order company Klingel is complementing Galaxus’ range with plus-size clothing.
What’s more, Galaxus now also features Swiss fashion merchants Metro Boutique and Street Files. While Metro Boutique focuses on young fashion, Street Files is all about newcomer labels. «We are delighted to present our products on Switzerland’s largest shopping platform,» says Urs Glauser, managing director of Metro Boutique. «Our range of top brands and exclusive star collections are waiting to be discovered.»
Digitec Galaxus’ EU hub is taking effect
The next fashion merchants are already waiting in line: Such as Dutch lingerie and swimwear brand Sapph. The company’s winter collection will be available from Galaxus in a few days’ time. «To date, we’ve mainly been active in Belgium, Germany, Scandinavia and the Netherlands,» says Bastiaan de Jong, director e-commerce and logistics at Sapph. He goes on to say the cooperation with the Swiss online market leader is a step forward in the company’s international positioning. «We've chosen Galaxus as our partner for the Swiss market and future dealings with all DACH countries,» de Jong adds.
Alongside German sneaker and streetwear specialist Tauro, Sapph is a further merchant to bring its products to customers in Switzerland via the EU hub of Digitec Galaxus (in German). The logistics centre in the Southern German town of Weil am Rhein was put into operation in April 2018. It represents the key to the Swiss market: «The EU hub is where we process our merchants’ cross-border goods traffic,» says Stefan Fraude, Head of Marketplace at Digitec Galaxus. In other words: Digitec Galaxus takes care of the delivery to customers, as well as customs and VAT. «Our customers won’t see the difference between deliveries from Switzerland or abroad,» Fraude adds.
A steady range expansion
Including this recent leap in its fashion range, Galaxus now offers over 2.5 million products. To put things in perspective: In November last year, Galaxus’ range included just under one million products. The driving force behind this range expansion is the merchant programme introduced by Digitec Galaxus: Since 2016, the company now gives external merchants the possibility to sell their products via the marketplace.
Of the approximately 190,000 fashion items in its portfolio, Galaxus now provides around 80,000 of them itself – so about half. «Our goal is to expand our fashion range to 250,000 articles by next year,» says Stefan Fraude. A further step in this direction has already been defined: In just a few weeks, German specialist Schuhe24 will be represented on Galaxus with about 30,000 models.
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