Company news
Galaxus.de opens new location in Neuenburg am Rhein set to employ 1,200 workers
by Daniel Borchers
Galaxus steps up its fashion game
4.12.2018
Translation: Jessica Johnson-Ferguson
Over the last few days, Galaxus has expanded its fashion range by one third, thereby giving customers access to around 190,000 items of clothing. The online department store was able to realise this leap thanks to its cooperation with well-known fashion merchants from Switzerland and the EU. Further partner merchants are waiting in the wings.
The lion’s share of the new range comes from the partner merchant Bestseller: The Danish company brings 40,000 items of clothing to the Galaxus range. Its brands include Jack & Jones, Vero Moda, Mamalicious and Only. CBR is contributing Street One – a brand aimed at female customers. In addition, the Jan Vanderstorm brand by mail order company Klingel is complementing Galaxus’ range with plus-size clothing.
What’s more, Galaxus now also features Swiss fashion merchants Metro Boutique and Street Files. While Metro Boutique focuses on young fashion, Street Files is all about newcomer labels. «We are delighted to present our products on Switzerland’s largest shopping platform,» says Urs Glauser, managing director of Metro Boutique. «Our range of top brands and exclusive star collections are waiting to be discovered.»
Digitec Galaxus’ EU hub is taking effect
A steady range expansion
Including this recent leap in its fashion range, Galaxus now offers over 2.5 million products. To put things in perspective: In November last year, Galaxus’ range included just under one million products. The driving force behind this range expansion is the merchant programme introduced by Digitec Galaxus: Since 2016, the company now gives external merchants the possibility to sell their products via the marketplace.
Of the approximately 190,000 fashion items in its portfolio, Galaxus now provides around 80,000 of them itself – so about half. «Our goal is to expand our fashion range to 250,000 articles by next year,» says Stefan Fraude. A further step in this direction has already been defined: In just a few weeks, German specialist Schuhe24 will be represented on Galaxus with about 30,000 models.
Images for free use
Digitec Galaxus headquarters in Zurich:
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Digitec Galaxus warehouse in Wohlen AG, Switzerland:
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Contact for media representatives
Digitec Galaxus AG
Corporate Communications
Pfingstweidstrasse 60, CH-8005 Zurich
Phone: +41 44 575 96 96
E-mail: media@digitecgalaxus.ch
Alex Hämmerli
Senior Public Relations Manager
Alex.Haemmerli@digitecgalaxus.chAt Digitec and Galaxus, I’m in charge of communication with journalists and bloggers. Good stories are my passion – I am always up to date.
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