Galaxus or Pro Infirmis?
Flattering light, great music and a beautiful six-pack – the seemingly perfect world in adverts. But suddenly the mood changes and everyday life strikes. The glossy male model turns into a 4th league soccer player who misses the kickoff of the game.
In summer 2018, the amateur soccer team of FC Dübendorf became advertising stars for a short time. They feature in our campaign that was shown around the time of the FIFA World Cup.
Copy pasting well-known adverts
On 14 October, Pro Infirmis is launching a new advertising campaign and adopting the theme of this Galaxus campaign. According to Pro Infirmis, there's still a long way to go until people with disabilities are part of society and have access to all everyday facilities. This applies in particular to advertising. Apart from campaigns launched by the relevant organisations, the 1.8 million people with disabilities in Switzerland do not appear in advertising. This shall now change.
The models of the new campaign all have a disability. With this campaign, Pro Infirmis aims to address the needs of people with disabilities and raise awareness for the topic of inclusion within the relevant target groups. Inclusion is achieved if it's self-evident that people with disabilities participate in all areas of life. This is one of the reasons why Pro Infirmis chose the Galaxus campaign: it shows everyday life.
As the largest professional organisation, Pro Infirmis gives advice and support to patients and their relatives throughout Switzerland. Pro Infirmis offers a range of services in all areas of life as well as unbureaucratic immediate help.
For their new campaign, Pro Infirmis cooperates with Galaxus, Appenzeller, Migros, Coop and Mobiliar.
From radio journalist to product tester and storyteller, jogger to gravel bike novice and fitness enthusiast with barbells and dumbbells. I'm excited to see where the journey'll take me next.