From clever to quirky: these 5 major beauty trends await us this year
4.4.2025
Translation: machine translated
Cooling gel patches for the eyebrows, care sticks for the vulva ... Some of the products presented at this year's Cosmoprof cosmetics fair were quite bizarre - and apparently all the rage. These are the five overarching trend predictions for 2025.
The "Glow Below"
You will increasingly come across these products:
- Moisturising or "pheromone-enhancing" serums and creams
- Products designed to alleviate the symptoms of menopause or increase sexual sensation
- Sex toys for on the go
It gets specific
Beauty treatments are popular, we know. Newer skincare products are designed to help achieve similar effects - but without the needles. The new products focus on a very specific area of the face or body, which they are intended to lift, plump or firm: The area between the eyebrows, the fine lines on the forehead or around the lips and eyes, and so on and so forth. A Abzocke solution for virtually every worry line.
You will come across these products more often:
- Specific massage tools that work with negative pressure, for example for the lips
- Treatments that promise Botox-like effects
- Preventive plasters against laugh and frown lines
Reduced to the essentials
Less is more is the motto when it comes to packaging. In the coming months, packaging should be more environmentally friendly and simpler - partly because manufacturers are likely to be held more financially responsible.
You will see more of this packaging:
- Compostable packaging made from wax
- Shower gel and shampoos in sachets or capsules that dissolve in water
- Compact aluminium cans that are easy to recycle
"Glassy" from head to toe
Skin so glassy and glowy that it makes your jaw drop: with 718,300 posts on TikTok in 2024, glass skin was the skincare trend par excellence. Now it's conquering our hair, nails, lips and make-up. The only goal: a youthful and fresh look.
You will increasingly come across these products:
- Blushes, nail care, hair masks and lip care or lipsticks with an ultra-glossy finish
Happiness hormones thanks to neurocosmetics
You will increasingly come across these products:
- Skin and sun care as well as fragrances that make reference to your mood in their promises
Header image: Natalie Hemengül
Natalie Hemengül
Senior Editor
Natalie.Hemenguel@digitecgalaxus.chAs a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. I love you, bacon, garlic and onions.
Beauty
Follow topics and stay updated on your areas of interest
News + Trends
From the latest iPhone to the return of 80s fashion. The editorial team will help you make sense of it all.
Show all
