Behind the scenes
Walking pads booming on Galaxus
by Alex Hämmerli
Darts is booming among young people
29.12.2025
Translation: Elicia Payne
The Darts World Championship is entering its decisive phase, and Switzerland seems to be geared up for it. Galaxus’ sales figures show that significantly more buyers are taking up darts again this year – especially young people.
Someone throws a dart at a 45-centimetre target from a distance of over two metres, and millions of people around the world watch (link in German). That’s darts – the sport currently trending.
The World Darts Championship traditionally takes place in London during Advent and at the turn of the year. On free TV and at the legendary «Ally Pally», fans cheer on their darts heroes – many of them in crazy costumes that are more reminiscent of carnival than a major sporting event. And the hype surrounding the former pub sport shows no sign of ending: the lineup in the World Cup and the prize money pot are bigger than ever this year (links in German). This year’s winner will receive one million pounds, twice as much as last year.
But what’s the situation in Switzerland? Are more and more people throwing darts here too?
Darts has taken Switzerland by storm
Galaxus has been offering darts, discs and accessories in its online shop since 2020. Perfect timing too, as there was a high demand for home entertainment due to the coronavirus measures. After the pandemic years – and despite darts booming worldwide – interest among the Swiss briefly waned. In 2023, 17 per cent fewer dart items ended up in Galaxus parcels than in the previous year.
But that didn’t last long. Over the last two years, sales of darts products at Galaxus have almost doubled.
Darts – that’s craaaazy!
Young people in particular are playing the sport more frequently than before: the proportion of darts purchased by under-25s has increased fivefold in the last five years.
Luke Littler, who was crowned the youngest darts world champion in history in January 2025 at the age of just 17, has inspired the younger generation.
Diversity? Not yet
However, Galaxus’ sales figures show that the hobby darts scene hasn’t piqued female interest in Switzerland yet. Quite the opposite, in fact, the proportion of darts ordered by women has fallen in recent years.
There’s no gender segregation at the World Darts Championship. This year, there are more women in the field than ever before, five players to be precise. It’ll be interesting to see in the coming year whether the five female competitors can inspire more women in Switzerland to throw darts.
Are you a darts fan or do you struggle to get behind the hype? What does your setup look like at home? Would you throw a 180 more often if you had better darts? Let us know in the comments.
Header image: Shutterstock
Tobias Heller
Communications Manager
Tobias.Heller@digitecgalaxus.chToys
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