Guide
5 ways to apply your foundation
by Natalie Hemengül
Cushion, stick and everything in between: which foundation is right for you?
1.2.2021
Translation: Veronica Bielawski
Do you know what the difference is between a serum and a cushion foundation? Or how a foundation balm differs from a stick? Loads of foundation, loads of confusion. Time to change that.
Liquid foundation
The classic foundation: liquid, usually comes in a bottle with a pump dispenser or in a tube. Liquid foundations are the most common kind and can be applied using a brush, hand or sponge. It’s generally quite hygienic, as the inside of the container never comes into direct contact with your skin. There are exceptions, though. Some bottles have a built-in applicator, like a spatula in the lid.
Don’t forget to set the liquid or creamy foundation with a transparent powder. This helps the foundation last longer on your skin and keeps it from rubbing off when you touch your face.
Serum foundation
Serum foundations are a subcategory of liquid foundations. They have a very light, thin texture, which usually translates to light to medium coverage. You can think of it as make-up combined with skincare that moisturises your skin. Serum foundation bottles normally have a pipette for dosing. If you’re a fan of the «no-make-up» make-up look, a serum foundation is a good way to go.
Cushion foundation
The sponge in the compact also holds less foundation than a bottle or tube. So, you get less foundation for your money. In addition, the sponge may dry out over time, as it’s repeatedly exposed to the air. And because the applicator’s constantly going from your face to the sponge and back, bacteria can collect in the foundation. This, in turn, can lead to pimples.
Powder foundation
Powder is especially suitable for people with oily skin. It absorbs oil, preventing your face from being shiny. Do you have drier skin? Then skip the powder. Because it’s so mattifying, it can make your skin look flat.
Unlike liquid or creamy foundations, powder foundations don’t need to be set. But there’s also a disadvantage to starting off with a powder base: liquid and cream products rarely work well on it. So, you might not be able to layer your favourite blush, bronzer or highlighter (if they’re liquid or cream products). If you still want to use them, I recommend applying them before the powder foundation. Or simply go for a powder blush, bronzer and highlighter instead.
Stick foundation
Stick foundations come – as the name suggests – in a solid stick that you can twist out of the packaging, much like a lipstick. This makes it quite travel-friendly. There’s no danger of it leaking, and it tends to be a lot lighter than the typical glass foundation bottles. Just make sure not to leave it lying out in the sun, or it’ll melt. Make-up artists can use foundation sticks in several dark and light shades for precision contouring.
But be warned: stick foundations can easily contain two thirds less foundation than the standard, 30 ml liquid bottles. And yet, they’re not any cheaper. So you’re likely to go through stick foundations much faster. When they first hit the market, stick foundations were generally made for oily skin. But by now, they come in quite a few alternatives to suit all skin types.
Since the stick is in direct contact with your face, bacteria can grow on it. If you want to make sure everything stays hygienic, you can use a clean brush to pick up some product from the stick and then work the foundation into your face that way.
Mousse foundation
Mousse foundations are a crime and should be banned.
Cute idea; lousier than lousy in real life. Their target audience is beginners, who are lured by the promise that all it takes for flawless skin is a little finger work. I say: stay away from the mousse!
Why are so many beauty junkies, myself included, at war with the mousse? Check out this article for the answer:
Foundation balm
Never heard of this? I'm not surprised. Foundation balms don't seem to have established themselves on the market yet. A foundation balm is a thick, tinted balm that comes in a jar. It’s best applied with a dense, round make-up brush.
When applying a balm, make sure to take your time. Thick textures require a little more love and dedication to work in. I also recommend it primarily for people with oily skin. On dry skin, it can easily gather on any skin flakes and accentuate them. Due to the open packaging and the direct contact between brush and foundation, the balm can quickly become a breeding ground for bacteria.
Oof. That was a flood of information. If you have any more questions about foundation, feel free to ask me in the comments. Interested in make-up 101? Check out this collection of articles:
Natalie Hemengül
Senior Editor
Natalie.Hemenguel@digitecgalaxus.chAs a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. I love you, bacon, garlic and onions.
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