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4 million customers shopped at Galaxus and Digitec in 2023
by Alex Hämmerli
COVID leads to online shopping boom in French-speaking Switzerland
4.3.2021
Translation: Veronica Bielawski
Pictures: Thomas Kunz
Many French-speaking Swiss seem to have discovered online shopping: Digitec Galaxus sales in French-speaking Switzerland grew by 85% last year. Printer ink, diapers and video cables were particularly high in demand.
Digitec Galaxus achieved record growth last year. The online retailer increased its sales by 59% to CHF 1.82 billion across Switzerland. In addition to Ticino, French-speaking Switzerland showed massive growth. The French-speaking Swiss spent 85% more at digitec and Galaxus last year compared to 2019. «Our success in French-speaking Switzerland frankly blew my mind,» says Florian Teuteberg, CEO of Digitec Galaxus.
To mark the occasion, we’re taking you on a journey through our data pool.
In 2020...
...ink, diapers and cables were the bestsellers in the Romandy
...the Romands were lovers of bikes, Lego and cats
The three best-sellers per product category reveal what was particularly popular in the Romandy in 2020. In a nutshell, 2020 was a year spent diapering, disinfecting, printing, plugging, loving, cleaning, wiring, gifting, playing, biking, feeding (more cats than dogs, by the way), checking the time and turning on the lights.
... women in the Romandy won at mobile shopping
More and more online shoppers are placing their orders for socks, cables and yoga mats on their smartphones. Digitec Galaxus customers in French-speaking Switzerland were particularly busy on their phones last year. In fact, they’ve been the trendsetters in mobile shopping since 2017. Customers in French-speaking Switzerland now use their mobiles for almost every other purchase. And women shop on their phones more often than men.
But a comparison of shopping behaviour across all devices (smartphone, tablet, laptop, PC) reveals that men of all ages placed more orders on digitec and Galaxus more frequently than women. The shopaholic par excellence is actually male, between 25 and 34 years of age and lives in the French-speaking part of Switzerland.
...4 p.m. on Mondays was the most popular shopping time among Romands
Both the French and the German-speaking Swiss prefer to do their online shopping on Mondays. With the first work day of the week behind you, of course you deserve a little reward – click. After Monday’s high, the buying mood bottoms out on Saturday, and then rises again on Sunday. This behaviour is the same on both sides of the Röstigraben.
Yet, there are regional differences when it comes to the preferred time for shopping. German-speaking Swiss are more active in the morning and at noon, while those living in the French-speaking parts are more inclined to shop in the afternoon. From 9 p.m. onwards, orders on both sides of the Röstigraben noticeably decrease.
Have you noticed a change in your own shopping behaviour? Do you prefer online or in-store shopping? Are there any other peculiarities you’ve noticed when it comes to shopping in the Romandy? We’re all ears!
Graphics: made with Flourish.
Stephan Kurmann
Senior Communications Manager
Stephan.Kurmann@digitecgalaxus.chStudies claim that we have a shorter attention span than goldfish. Ouch! My job is to get your attention as often and for as long as possible. How? With content you enjoy. Outside of the office, you’ll find me on the tennis court, curled up with a book, Netflixing or travelling.
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