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Change of heart: Elon Musk wants to buy Twitter again after all

5.10.2022

Translation: machine translated

He wants it, he doesn't want it... And now he wants it again. Elon Musk is returning to his original offer to buy the social media platform Twitter - of his own free will. This, after he had strongly opposed the purchase recently.

Now he has: On Tuesday, Elon Musk announced that he wants to buy the social media platform Twitter after all. And he did so at the original price he had agreed with Twitter back in April: 54.20 US dollars per share - or a total of 44 billion US dollars for the entire company.

Why is Elon Musk now returning to his [original purchase offer](]?

Bad cards in court

The billionaire obviously wants to avoid this scenario. And probably for good reason: according to numerous experts and analysts, Musk would not face the judge with the best cards. Especially since the desire to acquire the platform in the first place, as well as to voluntarily waive a priority review - a so-called "due diligence" - came from him. Public questioning under oath is also likely to have deterred the Tesla and SpaceX CEO.

If Elon Musk does indeed complete the "on hold" purchase, the Delaware lawsuit would be moot. The company with the blue bird could thus pass into Elon Musk's ownership in no time. For the necessary preparations have already been made: Shareholders have long since given their "yes" and the legally prescribed waiting period for the takeover has also passed. But when Elon Musk officially takes the sceptre is likely to become clear in the coming days - unless the takeover thriller takes another surprising turn.

Verrät der Milliardär hier seine Zukunftspläne für Twitter?

Should Twitter become the western "WeChat"?

Meanwhile, in a tweet, the billionaire hinted at where the little blue bird might fly under his leadership. He wrote: "The purchase of Twitter is an accelerator for the development of X, the app for everything". An "app for everything" is known today especially from China - over a billion Chinese use "WeChat" as a chat service, ticket machine or means of payment all in one.

But until we pay for the croissants at the Beck with our Twitter handle, Elon Musk will probably have to deal with Twitter's bot problem, which he had vehemently criticised in the run-up to the trial.

Titelbild: Shutterstock

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Coya Vallejo Hägi

Editor

coya.vallejo@digitecgalaxus.ch

«I want it all! The terrifying lows, the dizzying highs, the creamy middles!» – these words spoken by an iconic American TV celebrity could have been mine. It's a take on life I also apply to my job. What does this mean in concrete terms? That every story has its charm; no matter how small, large, exciting or trivial. The more eclectic the mix, the better.

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