Product test
Is plant-based meat «Beyond Meat» any good?
by Simon Balissat
Beyond Burger" now available in supermarkets
15.7.2019
Translation: machine translated
Beyond Burger" is an unparalleled success. The company's share price is soaring, and more and more restaurants are offering the purely plant-based burger. Now you can be convinced by the meat substitute: Migros has Beyond in its range.
For the past six months, you've already been able to eat the "Beyond Burger" in various restaurants. Now you can finally cook your hamburger yourself. Migros sells the substitute meat in its major branches, as Migros indicated on request.
Two burgers cost 7.95 francs, which works out at around 35 francs a kilo. That's significantly more expensive than comparable hamburgers in the range. For the time being. The stated aim of "Beyond" founder Ethan Brown is to be able to offer his meat substitute cheaper than meat.
Vegan meat for meat lovers
Currently, "Beyond Meat" products are aimed primarily at sustainability-conscious meat consumers who earn a good living, with 93 per cent of customers also consuming meat. If Beyond products are cheaper than meat, they are an even better alternative. Even convinced carnivores then run out of arguments against meatless meat.
Migros is the second major retailer to offer 'Beyond'. At Coop, these minced steaks have been part of the range for longer. A prerequisite for vegetarian meat to be well received by customers is that they must be able to buy it. For the time being, this is just Beyond. Other products are said to be on the way. Migros has invested in Israeli start-up Aleph Farms. The company is researching sustainable, plant-based meat from the laboratory.
Simon Balissat
Teamleader Editorial
Simon.Balissat@digitecgalaxus.chWhen I flew the family nest over 15 years ago, I suddenly had to cook for myself. But it wasn’t long until this necessity became a virtue. Today, rattling those pots and pans is a fundamental part of my life. I’m a true foodie and devour everything from junk food to star-awarded cuisine. Literally. I eat way too fast.
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